Marketing Programs
Marketing Strategy
While the marketing domains of brand, product, and growth are effective on their own, they’re even more powerful when used together. Learn how to drive compounding growth by building and executing an integrated marketing strategy across these three domains. In this program, you’ll discover how to inform your brand strategy and distribution, bring your products to market, and explore the key functions of growth marketing that can improve acquisition, retention, and monetization.
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Brand Marketing
When it comes to brand marketing, the tide is turning. The most successful tech companies recognize that brand marketing is not optional; it’s a lever capable of shaping business strategy. Yet, for most early career brand marketers, developing the necessary skills to succeed in this discipline remains an uphill battle. Learn the systems, tools, and frameworks to deliver impact through brand marketing in the world of product and growth.
Growth Marketing
Many growth marketers begin their careers in roles with a narrower scope, encompassing just a few of the components that make up growth marketing. Yet, driving the most impact out of your growth model requires the ability to leverage a diverse portfolio of channels, campaigns, strategies, and tactics. Learn how to stand up and develop a growth marketing strategy to achieve next-level outcomes for your business.
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Marketing Leadership
Many marketing leaders focus on developing a cohesive strategy, but neglect to focus on how to scale their team, processes, and themselves to execute on it. In this program, we’ll share helpful tools, frameworks, and processes, focusing on four key components of delivery: managing marketing work, building your org, developing your team, and positioning yourself for success.
Built and Led By Top Executives
John Russ
Former Global Head of Marketing at Coinbase, Marketing Leader at Zapier and Nerdwallet
John is a global leader focused on growth, brand building, and operations. Most recently, he led global marketing at Coinbase, held prior tech leadership roles at Zapier and NerdWallet, with previous senior roles at Google, BCG, and in CPG (Conagra, General Mills, Unilever). He’s a Michigan BBA, Stanford MBA, and currently advises startups.
Martina Tam
COO at Brightwheel, Former Marketing Leader at Masterclass and Eventbrite
Martina is the COO at brightwheel, the leading SaaS company for early education. Previously, Martina served as VP of Marketing for MasterClass, scaled category marketing and growth as a Senior Director at Eventbrite, held brand management roles at The Clorox Company and Williams-Sonoma Inc., and co-founded an e-commerce startup. As a marketing leader across B2C,B2B, and marketplace companies, from startups to the Fortune 500, and from technology to CPG, Martina has led marketing across brand, product, and growth in multiple arenas.
Mark Fiske
Operating Partner, Digital & Marketing Strategies at H.I.G. Partners, ex-vp marketing at credit karma
Mark is an Operating Partner at H.I.G. Capital, a Private Equity firm with over $37 Billion in assets under management. Previously, he served as VP of Marketing for Credit Karma, VP of Global Marketing for Ancestry, and Director of Marketing for the Gap family of brands. From startups to the Fortune 500, Mark has scaled marketing teams across acquisition, lifecycle, monetization, brand, and UX.
Brittany Bingham
vp marketing at guru, ex-surveymonkey
Brittany is the VP of Marketing at Guru, a collaborative company wiki that ensures that the information you need to do your job is always at your fingertips. Previously, Brittany worked as VP of Marketing & Growth at RaiseMe, a social enterprise focused on expanding access to higher education and as Sr. Director of Growth Marketing at SurveyMonkey where she oversaw acquisition, conversion, engagement, and retention marketing. She advises, and is a regular speaker for Reforge events, industry conferences, and popular Growth podcasts.
What you get as a Reforge Member
Reforge membership combines cohort-based programs with a year-round experience to help you learn, execute, and scale yourself and your company. Participation includes access to cohorts, content, and community for all programs.
On-Demand
Access content from all programs
Step-by-step projects to help you execute
Content releases, events, and updates
Connect with peers solving similar problems
Cohort Based Programs
4 or 6 weeks, part-time, virtual, and intense
Built and led by executives
Application focused
Live case studies with a cohort of peers
Connect With Peers Solving Similar Problems
Every week there will be optional opportunities to connect with peers in the cohort solving similar problems to you. Join a small group to discuss applying the concepts, attend/host a community deep-dive session on a special topic, or discuss questions within the forum and Slack.
Get access to everything you need to execute…
Your growth doesn’t stop with the cohort, it just begins. When you join as a Reforge Member, you will get on-demand access to everything you need to execute. Reforge's all-in-one membership includes:
Step-by-Step Projects
Go from learning to execution with step-by-step projects to guide implementation.
Content releases, events, and updates
New projects, cases, and examples across topics in Product, Growth, and Marketing
Deep dive sessions
Throughout the year, Reforge partners host live sessions to examine critical topics and coach community members through their most difficult issues
Access All Program Content
Your career doesn’t follow the schedule of a course. Access content across all programs when you need it:
Cross-Functional Growth Programs
Growth Series, Advanced Growth Strategy, Retention + Engagement, Monetization + Pricing, Experimentation + Testing
Product Management Programs
Product Management Foundations, Mastering Product Management, Product Strategy, Product Leadership, Scaling Product Delivery, User Insights For Product Decisions, Data for Product Managers
Marketing & Engineering Programs
Marketing Strategy, Growth Marketing, Engineering Management, Technical Strategy