Marketing Strategy
Drive compounding growth for your organization by learning to define and execute strategies across the marketing domains of brand, product, and growth marketing.
While the marketing domains of brand, product, and growth are effective on their own, they’re even more powerful when used together. You’ll learn how to drive compounding business impact with an integrated marketing strategy. Discover how to inform your brand strategy and distribution, bring your products to market, and explore the key functions of growth marketing that can improve acquisition, retention, and monetization.
This program is designed for experienced marketers and marketing leaders seeking a primer on the marketing domains of brand, product, and growth. If you previously completed Marketing Strategy, we recommend enrolling in this revamped program.
To join Marketing Strategy you need to be a Reforge Member.
Built By Top Executives
John Russ
Former Global Head of Marketing at Coinbase, Formerly Zapier, NerdWallet, Google, BCG, Conagra, General Mills, and Unilever
John is a global leader focused on growth, brand building, and operations. Most recently, he led global marketing at Coinbase, held prior tech leadership roles at Zapier and NerdWallet, with previous senior roles at Google, BCG, and in CPG (Conagra, General Mills, Unilever). He’s a Michigan BBA, Stanford MBA, and currently advises startups.
Martina Tam
COO at Brightwheel, Formerly Masterclass, Eventbrite, The Clorox Company, and Williams-Sonoma Inc.
Martina is the COO at brightwheel, the leading SaaS company for early education. Previously, Martina served as VP of Marketing for MasterClass, scaled category marketing and growth as a Senior Director at Eventbrite, held brand management roles at The Clorox Company and Williams-Sonoma Inc., and co-founded an e-commerce startup. As a marketing leader across B2C, B2B, and marketplace companies, from startups to the Fortune 500, and from technology to CPG, Martina has led marketing across brand, product, and growth in multiple arenas.
What you get as a Reforge Member
Reforge membership combines cohort-based programs with a year-round experience to help you learn, execute, and scale yourself and your company. Participation in Marketing Strategy and access to the content and community of all programs is included.
On-Demand
Access content from all programs
Step-by-step projects to help you execute
Content releases, events, and updates
Connect with peers solving similar problems
Cohort Based Programs
4 or 6 weeks, part-time, virtual, and intense
Built and led by executives
Application focused
Live case studies with a cohort of peers
Marketing Strategy Program Format
Explore Strategies & Curated Use Cases
Each week you will go through 2 to 3 hours of self-paced material covering actionable frameworks and proven systems for B2B & B2C companies that were created by leading executives. The topics this program covers are:
Week 1: Brand Marketing
Learn how to build the foundation of your brand marketing strategy. From brand identity to governance and distribution, you'll explore the brand marketing wheel.
Week 2: Product Marketing
Deepen your understanding of the four phases of product marketing. We'll cover market analysis, merchandising, go-to-market, and post launch.
Week 3: Growth Marketing
Growth marketing powers growth loops. We'll dive into channel strategy, channel prioritization, metrics, and measurement.
Week 4: Executing Your Cross-Domain Strategy
How do you execute across brand, product, and growth marketing? Learn how to build an investment thesis and identify when to re-evaluate your strategy.
Connect With Peers Solving Similar Problems
Every week there will be optional opportunities to connect with peers in the cohort solving similar problems to you. Join a small group to discuss applying the concepts, attend/host a community deep-dive session on a special topic, or discuss questions within the forum and Slack.
Apply the Concepts
Translate the frameworks to your company with active, hands-on exercises, worksheets, and weekly micro-projects. Expect to spend about 2 hours a week on active learning.
A plan for Action
Build a plan that you can take back to your company. Start small, achieve results, and amplify your impact.
Become A Member To Join Marketing Strategy
To join this program you need to be a Reforge Member. To participate in our upcoming cohort apply today.
Membership includes participation in a cohort-based program and ongoing access to content from all programs, deep-dive sessions, and a community of vetted peers to help you execute what you learn.
Who this program is for
This program was built for:
Marketers leading teams within or across brand marketing, product marketing, and growth marketing.
✓ Marketing Leadership (Director, VP, or higher)
✓ Brand, Growth, or Product Marketing Role
✓ Focus on Digital Products
✓ Post-Product/Market Fit Company
In addition to participating in Marketing Strategy, get access to everything you need to execute…
Your growth doesn’t stop with the cohort, it just begins. When you join as a Reforge Member, in addition to participating in Marketing Strategy, you will get on-demand access to everything you need to execute. Reforge's all-in-one membership includes:
Step-by-Step Projects
Go from learning to execution with step-by-step projects to guide implementation.
Content releases, events, and updates
New projects, cases, and examples across topics in Product, Growth, and Marketing
Deep dive sessions
Throughout the year, Reforge partners host live sessions to examine critical topics and coach community members through their most difficult issues
Access All Program Content
Your career doesn’t follow the schedule of a course. Access content across all programs when you need it:
Cross-Functional Growth Programs
Growth Series, Advanced Growth Strategy, Retention + Engagement, Monetization + Pricing, Experimentation + Testing
Product Management Programs
Product Management Foundations, Mastering Product Management, Product Strategy, Product Leadership, Scaling Product Delivery, User Insights For Product Decisions, Data for Product Managers, Finding Product/Market Fit
Marketing & Engineering Programs
Growth Marketing, Engineering Management, Technical Strategy, Brand Marketing, Marketing Leadership