Marketing Strategy — Reforge
 
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Marketing Strategy

Drive compounding growth for your organization by learning to define and execute strategies across the marketing domains of brand, product, and growth marketing.

 

While the marketing domains of brand, product, and growth are effective on their own, they’re even more powerful when used together. You’ll learn how to drive compounding business impact with an integrated marketing strategy. Discover how to inform your brand strategy and distribution, bring your products to market, and explore the key functions of growth marketing that can improve acquisition, retention, and monetization.

This program is designed for experienced marketers and marketing leaders seeking a primer on the marketing domains of brand, product, and growth. If you previously completed Marketing Strategy, we recommend enrolling in this revamped program.

 

To join Marketing Strategy you need to be a Reforge Member.


Built By Top Executives

 
 

John Russ

Former Global Head of Marketing at Coinbase, Formerly Zapier, NerdWallet, Google, BCG, Conagra, General Mills, and Unilever

John is a global leader focused on growth, brand building, and operations. Most recently, he led global marketing at Coinbase, held prior tech leadership roles at Zapier and NerdWallet, with previous senior roles at Google, BCG, and in CPG (Conagra, General Mills, Unilever). He’s a Michigan BBA, Stanford MBA, and currently advises startups.

 

Martina Tam

COO at Brightwheel, Formerly Masterclass, Eventbrite, The Clorox Company, and Williams-Sonoma Inc.

Martina is the COO at brightwheel, the leading SaaS company for early education. Previously, Martina served as VP of Marketing for MasterClass, scaled category marketing and growth as a Senior Director at Eventbrite, held brand management roles at The Clorox Company and Williams-Sonoma Inc., and co-founded an e-commerce startup. As a marketing leader across B2C, B2B, and marketplace companies, from startups to the Fortune 500, and from technology to CPG, Martina has led marketing across brand, product, and growth in multiple arenas.


What you get as a Reforge Member

Reforge membership combines cohort-based programs with a year-round experience to help you learn, execute, and scale yourself and your company. Participation in Marketing Strategy and access to the content and community of all programs is included.

On-Demand

  • Access content from all programs

  • Step-by-step projects to help you execute

  • Content releases, events, and updates

  • Connect with peers solving similar problems

Cohort Based Programs

  • 4 or 6 weeks, part-time, virtual, and intense

  • Built and led by executives

  • Application focused

  • Live case studies with a cohort of peers


Marketing Strategy Program Format

 
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Explore Strategies & Curated Use Cases

Each week you will go through 2 to 3 hours of self-paced material covering actionable frameworks and proven systems for B2B & B2C companies that were created by leading executives. The topics this program covers are:

Week 1: Brand Marketing

Learn how to build the foundation of your brand marketing strategy. From brand identity to governance and distribution, you'll explore the brand marketing wheel.

Week 2: Product Marketing

Deepen your understanding of the four phases of product marketing. We'll cover market analysis, merchandising, go-to-market, and post launch.

Week 3: Growth Marketing

Growth marketing powers growth loops. We'll dive into channel strategy, channel prioritization, metrics, and measurement.

Week 4: Executing Your Cross-Domain Strategy

How do you execute across brand, product, and growth marketing? Learn how to build an investment thesis and identify when to re-evaluate your strategy.

 
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Connect With Peers Solving Similar Problems

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Every week there will be optional opportunities to connect with peers in the cohort solving similar problems to you. Join a small group to discuss applying the concepts, attend/host a community deep-dive session on a special topic, or discuss questions within the forum and Slack.

 
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Apply the Concepts

Translate the frameworks to your company with active, hands-on exercises, worksheets, and weekly micro-projects. Expect to spend about 2 hours a week on active learning.

A plan for Action

Build a plan that you can take back to your company. Start small, achieve results, and amplify your impact.

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Become A Member To Join Marketing Strategy

To join this program you need to be a Reforge Member. To participate in our upcoming cohort apply today.

Membership includes participation in a cohort-based program and ongoing access to content from all programs, deep-dive sessions, and a community of vetted peers to help you execute what you learn.


 

Who this program is for

This program was built for:
Marketers leading teams within or across brand marketing, product marketing, and growth marketing.

 
 

✓ Marketing Leadership (Director, VP, or higher)

✓ Brand, Growth, or Product Marketing Role

✓ Focus on Digital Products

✓ Post-Product/Market Fit Company

 

In addition to participating in Marketing Strategy, get access to everything you need to execute…

 

Your growth doesn’t stop with the cohort, it just begins. When you join as a Reforge Member, in addition to participating in Marketing Strategy, you will get on-demand access to everything you need to execute. Reforge's all-in-one membership includes:

Step-by-Step Projects

Go from learning to execution with step-by-step projects to guide implementation.

Content releases, events, and updates

New projects, cases, and examples across topics in Product, Growth, and Marketing

Deep dive sessions

Throughout the year, Reforge partners host live sessions to examine critical topics and coach community members through their most difficult issues

 
 

Questions about membership?

 
 
 

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