Retention + Engagement
A deep dive on how to understand, measure, and improve retention through activation, engagement, and resurrection.
Retention determines category leaders. Better retention improves monetization, lowers acquisition costs, increases LTV, and gives you a competitive edge. In Retention and Engagement, you will learn proven frameworks that you can use throughout your career to retain, activate, engage, and resurrect users.
To join the Retention + Engagement program you need to be a Reforge Member.
Built By Top Executives
Shaun Clowes
Chief Product Officer at MuleSoft, Formerly metromile, atlassian
Shaun is the Chief Product Officer at MuleSoft, and previously was CPO at Metromile and Head of Growth at Atlassian. At Atlassian, he built one of the industry's first B2B growth teams from nothing to a department over 50 people strong. Additionally, he has advised many different startups including Pipefy and Sprout Social.
Casey Winters
cpo at eventbrite, Formerly Greylock Partners, pinterest,grubhub
Casey is the Chief Product Officer at Eventbrite, former Growth Advisor in Residence at Greylock Partners, Growth Lead at Pinterest, and first marketer at Grubhub. He has advised companies like Canva, Faire, Airbnb, Thumbtack, reddit, Hipcamp, Tinder and Pocket on scaling, growth, and product.
What you get as a Reforge Member
Reforge membership combines cohort-based programs with a year-round experience to help you learn, execute, and scale yourself and your company. Participation in Retention + Engagement and access to the content and community of all programs is included.
Cohort Based Programs
4 or 6 weeks, part-time, virtual, and intense
Built and led by executives
Application focused
Live case studies with a cohort of peers
On-Demand
Access content from all programs
Step-by-step projects to help you execute
Content releases, events, and updates
Connect with peers solving similar problems
Retention + Engagement Program Format
Deep Learning Guided By A Leading Executive
Each week you will go through 2 to 3 hours of self-paced material covering actionable frameworks and proven systems for B2B & B2C companies that were created by leading executives. The topics this program covers are:
Week 1: defining + analyzing Retention
Retention is different for every product. Learn how to define, measure, and analyze retention from first principles for your product.
Week 2: ACTIVATION - DEFINING, MEASURING, AND ANALYZING
Activation is the first key input into improving retention. You will define your activation moments and metrics, analyze the activation journey, and identify key friction points.
Week 3: ACTIVATION STRATEGIES
Learn the various strategies of how to establish user habits quickly. You will take your analysis from week 2, and build a plan for how to specifically improve activation for various user segments.
Week 4: ENGAGEMENT - DEFINing, MEASURing, AND ANALYZing
Engagement is the second key input into improving retention. You will choose the right engagement strategy for your product, define measurement that aligns to that strategy, and analyze engagement to find new opportunities.
Week 5: ENGAGEMENT STRATEGIES
Go deeper into the four strategies that move users from low to high engagement and learn how to combine them to build a compounding growth machine.
Week 6: CHURN Prediction + RESURRECTION
Define non-activated users vs. dormant users, and learn to identify resurrection opportunities. Identify leading indicators of churn while understanding the true cost of any resurrection attempt.
Live Case Studies Each Week
Each week, you will go deeper by attending a live online session via Zoom where we will walk through a real-life scenario applying the concepts you learned.
Hear how industry leaders from companies like Slack, Dropbox, LinkedIn, and more have addressed similar challenges.
A selection of guests we’ve had in the past:
Heidi Gibson Sr. Director of Product Management at GoDaddy
Michael Pici VP of Product, Revenue at HubSpot
Vaibhav Sahgal Head of Growth at Reddit
Darius Contractor Head of Growth at Airtable
Alessandra Sales VP of Growth at ipsy
Ludo Antonov Head of Growth Engineering at Lyft Dun Wang CPO at Calm Crystal Widjaja - ex-SVP Growth + BI at Gojek Angel Steger - Dir Product Design at Facebook
Ada Chen Rekhi COO at Notejoy
Will Wong VP of Activation at Disney
Chetana Deorah ex-Design Director at Netflix
Joanna Lord ex-CMO at Skyscanner, ClassPass
Connect With Peers Solving Similar Problems
Every week there will be optional opportunities to connect with peers in the cohort solving similar problems to you. Join a small group to discuss applying the concepts, attend/host a community deep-dive session on a special topic, or discuss questions within the forum and Slack.
Apply the Concepts
Translate the frameworks to your company with active, hands-on exercises, worksheets, and weekly micro-projects. Expect to spend about 2 hours a week on active learning.
A plan for Action
Build a plan that you can take back to your company. Start small, achieve results, and amplify your impact.
Become A Member To Join Retention + Engagement
To join Retention + Engagement you need to be a Reforge Member. To participate in our next cohort apply today.
Membership includes participation in a cohort-based program and ongoing access to content from all programs, deep-dive sessions, and a community of vetted peers to help you execute what you learn.
Who this program is for.
Product managers, marketers, designers, engineers, data analysts, or other roles associated with retention who meet the criteria below:
✓ 3+ Years of Professional Experience
✓ Growth Related Role
✓ Strong Initiative
✗ Entry Level
✗ Career Switching
✗ CEO or Founder
In addition to participating in Retention + Engagement, get access to everything you need to execute…
Your growth doesn’t stop with the cohort, it just begins. When you join as a Reforge Member, in addition to participating in Retention + Engagement, you will get on-demand access to everything you need to execute.
Access All Program Content
Your career doesn’t follow the schedule of a course. Access content across all programs when you need it:
Cross-Functional Growth Programs
Growth Series, Advanced Growth Strategy, Monetization + Pricing, Experimentation + Testing
Product Management Programs
Product Management Foundations, Mastering Product Management, Product Strategy, Product Leadership, Scaling Product Delivery, User Insights For Product Decisions, Data for Product Managers, Finding Product/Market Fit
Marketing & Engineering Programs
Marketing Strategy, Growth Marketing, Engineering Management, Technical Strategy, Brand Marketing, Marketing Leadership
Step-by-Step Projects
Go from learning to execution with step-by-step projects to guide implementation.
Content releases, events, and updates
New projects, cases, and examples across topics in Product, Growth, and Marketing
Deep dive sessions
Throughout the year, Reforge partners host live sessions to examine critical topics and coach community members through their most difficult issues
"The content is incredible and completely changed the way I think about product activation. I don't think I've ever had so much fun learning in my life. The content was actually far more robust and engaging than I expected."
Evan Lewis, Product Manager, PostBeyond
Reforge 2019
"This program offered a multitude of amazing frameworks with great speakers and relevant content that I can apply to my company and my career."
Georgiana Ciobotaru, Product Manager, HelloFresh
Reforge 2019