Marketing Leadership
Deliver stronger marketing outcomes as your company scales by learning to develop and evolve your team, processes, and relationships.
Many marketing leaders focus on developing a cohesive strategy, but neglect to focus on how to scale their team, processes, and themselves to execute on it. In this program, we’ll share helpful tools, frameworks, and processes, focusing on four key components of delivery: managing marketing work, building your org, developing your team, and positioning yourself for success.
To join Marketing Leadership you need to be a Reforge Member.
Built By Top Executives
Kiran Akkineni
SVP Digital at Callaway Golf, Formerly CMO at Zulily, VP Analytics & Data Science At Expedia, and VP Product at Porch Group
Kiran is the SVP of Digital Customer Experience at Callaway Golf, leading the brand's digital transformation efforts. His focus is in ecommerce and marketplaces, where he has traversed Analytics, Marketing, and Product management. He was previously Chief Marketing Officer at Zulily, driving a $100+M marketing budget. He was also an early employee at Zulily, leading Analytics as the company scaled to $1B in revenue and went public in its first 4 years. Prior to his most recent stint, Kiran was VP of Analytics and Data Science at Expedia, and VP of Product Management at Porch Group.
Stephanie Kwok
EIR at Reforge, formerly VP of Customer Marketing at FanDuel
Stephanie is an Executive in Residence at Reforge and the former VP of Customer Marketing at FanDuel. In her 6 years at FanDuel, Stephanie helped the company become the #1 player in sportsbetting and grow the product to millions of users, working across acquisition, retention, and monetization levers. During her time at FanDuel, Stephanie also helped start and lead FanDuel’s growth and strategy functions. In addition to Reforge, Stephanie is a career and leadership coach, and currently advises consumer startups on marketing strategy, lifecycle/retention, and hiring.
What you get as a Reforge Member
Reforge membership combines cohort-based programs with a year-round experience to help you learn, execute, and scale yourself and your company. Participation in Marketing Leadership and access to the content and community of all programs is included.
On-Demand
Access content from all programs
Step-by-step projects to help you execute
Content releases, events, and updates
Connect with peers solving similar problems
Cohort Based Programs
4 or 6 weeks, part-time, virtual, and intense
Built and led by executives
Application focused
Live case studies with a cohort of peers
Marketing Leadership Program Format
Explore Strategies & Curated Use Cases
Each week you will go through 2 to 3 hours of self-paced material covering actionable frameworks and proven systems for B2B & B2C companies that were created by leading executives. The topics this program covers are:
Kickoff Week
On your kickoff call, you’ll meet your EIR, preview the program content, and hear about best practices to get the most out of your program.
Week 1: Manage MARKETING Work
Learn best practices for managing and prioritizing your team's work. Examine an approach to defining marketing OKRs to up-level your management.
Week 2: MAnage marketing finances
Build your credibility with finance. Learn how to effectively manage your marketing budget and build business cases.
Week 3: Strengthen Your Org
Design your marketing org structure and build out your marketing team. You'll define a marketing competency model to identify needs and build a hiring plan.
Week 4: Nurture Your Talent
Develop the internal and external resources on your team. Explore frameworks to build a feedback culture and career pathways.
Connect With Peers Solving Similar Problems
Every week there will be optional opportunities to connect with peers in the cohort solving similar problems to you. Join a small group to discuss applying the concepts, attend/host a community deep-dive session on a special topic, or discuss questions within the forum and Slack.
Apply the Concepts
Translate the frameworks to your company with active, hands-on exercises, worksheets, and weekly micro-projects. Expect to spend about 2 hours a week on active learning.
A plan for Action
Build a plan that you can take back to your company. Start small, achieve results, and amplify your impact.
Become A Member To Join Marketing Leadership
To join this program you need to be a Reforge Member. To participate in our upcoming cohort apply today.
Membership includes participation in a cohort-based program and ongoing access to content from all programs, deep-dive sessions, and a community of vetted peers to help you execute what you learn.
Who this program is for.
This program was built for:
Marketing leaders managing a team of cross-channel/domain marketers.
✓ Marketing leaders
✓ Post-product-market fit tech companies
✓ 5+ years experience
✗ Entry Level
✗ Career Switching
✗ CEO or Founder
In addition to participating in Marketing Leadership, get access to everything you need to execute…
Your growth doesn’t stop with the cohort, it just begins. When you join as a Reforge Member, in addition to participating in Marketing Leadership, you will get on-demand access to everything you need to execute. Reforge's all-in-one membership includes:
Step-by-Step Projects
Go from learning to execution with step-by-step projects to guide implementation.
Content releases, events, and updates
New projects, cases, and examples across topics in Product, Growth, and Marketing
Deep dive sessions
Throughout the year, Reforge partners host live sessions to examine critical topics and coach community members through their most difficult issues
Access All Program Content
Your career doesn’t follow the schedule of a course. Access content across all programs when you need it:
Cross-Functional Growth Programs
Growth Series, Advanced Growth Strategy, Retention + Engagement, Monetization + Pricing, Experimentation + Testing
Product Management Programs
Product Management Foundations, Mastering Product Management, Product Strategy, Product Leadership, Scaling Product Delivery, User Insights For Product Decisions, Data for Product Managers, Finding Product/Market Fit
Marketing & Engineering Programs
Growth Marketing, Engineering Management, Technical Strategy, Brand Marketing