Scaling Product Delivery
A methodology for product and engineering leaders to ship innovative product at scale
Good ideas and smart strategies are nothing without exceptional execution. As companies scale, they need product and engineering leaders who build systems that launch innovative products at scale. In this program, you will learn to how to create and orchestrate a system for product and engineering teams to validate ideas, scope projects, implement new processes, and launch big bets repeatedly.
To join Scaling Product Delivery you need to be a Reforge Member.
Built By Top Executives
Andy Johns
Advisor & Investor at Unusual Ventures, Formerly Wealthfront, Greylock Partners, Quora, Twitter, Facebook
Andy is an advisor, investor, and builder involved with various startups. He has spent 15 years focused on Growth and Product at Facebook, Twitter, Quora, and Wealthfront where he was head of Product and President. He has advised or invested in other great consumer startups along the way such as Robinhood, Webflow, Opendoor, Poshmark, Blue Bottle Coffee, Flipboard, and Forward.
Matt Greenberg
cto @ reforge, Formerly Credit Karma, CoSo Cloud, MACH Energy
Matt is CTO at Reforge. He brings a unique cross-functional perspective on product, growth, and engineering after more than a decade leading engineering teams and shipping product in both B2B and B2C companies as VP of Engineering @ Credit Karma and CoSo Cloud.
What you get as a Reforge Member
Reforge membership combines cohort-based programs with a year-round experience to help you learn, execute, and scale yourself and your company. Participation in Scaling Product Delivery and access to the content and community of all programs is included.
On-Demand
Access content from all programs
Step-by-step projects to help you execute
Content releases, events, and updates
Connect with peers solving similar problems
Cohort Based Programs
4 or 6 weeks, part-time, virtual, and intense
Built and led by executives
Application focused
Live case studies with a cohort of peers
Scaling Product Delivery Program Format
Deep Learning Guided By A Leading Executive
Each week you will go through 2 to 3 hours of self-paced material covering actionable frameworks and proven systems for B2B & B2C companies that were created by leading executives. The topics this program covers are:
Week 1: BUILDING CONVICTION
Develop compelling solutions to solve customer problems. Rapidly build and rigorously test prototypes that deliver clear moments of delight. Build conviction around the strategic idea.
Week 2: ScopING A DYNAMIC PLAN
Evaluate business impact and feasibility for innovative ideas before investing in the project. Build large-scale project plans and establish a system to reduce risk over time.
Week 3: Align and Implement Processes
Align stakeholders through critical meetings that get buy-in along the way. Keep everyone motivated with bottoms-up implementation.
Week 4: Launch and Scale Products
Assess product readiness to eliminate risk before launching your products with fanfare that excites the company and your customers. Prioritize debt and ongoing maintenance.
Live Case Studies Each Week
Each week, you will go deeper by attending a live online session via Zoom we will walk through a real-life scenario applying the concepts you learned.
Hear how industry leaders from companies like Credit Karma, Wealthfront, Uber, and more have addressed similar challenges.
Past guests have included:
Jiaona Zhang VP Product at Webflow
Nick Allardice CPO at change.org
Michael Knighten ex-Head of Product at Atlassian
Adam Fishman CPO at Imperfect Foods Darius Contractor Head of Growth at Airtable
Bela Stepanova VP of Product at Iterable
Nate Moch VP of Product Teams at Zillow
Heidi Gibson Sr. Director of Product Management at GoDaddy
Connect With Peers Solving Similar Problems
Every week there will be optional opportunities to connect with peers in the cohort solving similar problems to you. Join a small group to discuss applying the concepts, attend/host a community deep-dive session on a special topic, or discuss questions within the forum and Slack.
Apply the Concepts
Translate the frameworks to your company with active, hands-on exercises, worksheets, and weekly micro-projects. Expect to spend about 2 hours a week on active learning.
A plan for Action
Build a plan that you can take back to your company. Start small, achieve results, and amplify your impact.
Become A Member To Join Scaling Product Delivery
To join this program you need to be a Reforge Member. To participate in our upcoming cohort apply today.
Membership includes participation in a cohort-based program and ongoing access to content from all programs, deep-dive sessions, and a community of vetted peers to help you execute what you learn.
Who this program is for
Reforge members who build and launch new products at scale: product managers, engineers, engineering managers, and others who collaborate deeply during product development.
✓ 5+ Years of Professional Experience
✓ Product or Engineering Role
✓ Strong Initiative
✓ Focused on a large-scale new product launches
✗ Entry Level
✗ Career Switching
✗ CEO or Founder
✗ Focused on improving existing products, iterative launch, growth work
In addition to participating in Scaling Product Delivery, get access to everything you need to execute…
Your growth doesn’t stop with the cohort, it just begins. When you join as a Reforge Member, in addition to participating in this program, you will get on-demand access to everything you need to execute.
Access All Program Content
Your career doesn’t follow the schedule of a course. Access content across all programs when you need it:
Cross-Functional Growth Programs
Growth Series, Advanced Growth Strategy, Retention + Engagement, Monetization + Pricing, Experimentation + Testing
Product Management Programs
Product Management Foundations, Mastering Product Management, Product Strategy, Product Leadership, User Insights For Product Decisions, Data for Product Managers, Finding Product/Market Fit
Marketing & Engineering Programs
Marketing Strategy, Growth Marketing, Engineering Management, Technical Strategy, Brand Marketing, Marketing Leadership
Step-by-Step Projects
Go from learning to execution with step-by-step projects to guide implementation.
Content releases, events, and updates
New projects, cases, and examples across topics in Product, Growth, and Marketing
Deep dive sessions
Throughout the year, Reforge partners host live sessions to examine critical topics and coach community members through their most difficult issues
"Reforge was the most valuable educational experience of my life. It’s like a mini MBA that I’ll use for the rest of my career."
Brandon Smith, Product Manager, Kiva
Reforge 2019
“You learn so much useful and applicable information at Reforge. I can definitely see myself referring back to lessons when I need to tackle growth projects at work. I would recommend any of my friends or colleagues to take a Reforge program if they want to deepen and broaden their knowledge of growth.”
Adrienne Liu, Product Manager, Spotify
Reforge 2020