Finding Product/Market Fit
Getting to product/market fit isn’t a straight path. Learn a systematic approach to iteration and idea validation to realize your goal.
The most important journey any product goes through is finding product/market fit. Unfortunately, prevailing methodologies struggle to consistently produce successful startups, and gloss over critical elements of the process. Learn to improve your odds of finding product/market fit using the Deliberate Startup methodology, a comprehensive approach that focuses on the steps needed to build a successful product.
To join Finding Product/Market Fit you need to be a Reforge Member.
Built By Top Executives
Sachin Rekhi
Founder & CEO at Notejoy, Formerly LinkedIn, Connected, Anywhere.FM
Sachin is the Founder & CEO of Notejoy. He was previously Head of Product for LinkedIn Sales Navigator, growing it from idea to $200M in sales in 1.5 years, and from 0 to 500 employees. He is also a seasoned Product teacher with 150+ published essays on product management and entrepreneurship.
What you get as a Reforge Member
Reforge membership combines cohort-based programs with a year-round experience to help you learn, execute, and scale. Participation in Finding Product/Market Fit and access to the content and community of all programs are included.
On-Demand
Access content from all programs
Step-by-step projects to help you execute
Content releases, events, and updates
Connect with peers solving similar problems
Cohort Based Programs
4 or 6 weeks, part-time, virtual, and intense
Built and led by executives
Application focused
Live case studies with a cohort of peers
Finding Product/Market Fit Program Format
Deep Learning Guided By A Leading Executive
Each week you will go through 2 to 3 hours of self-paced material covering actionable frameworks and proven systems for B2B & B2C companies that were created by leading executives. The topics this program covers are:
Kickoff Week
On your kickoff call, you’ll meet your EIR, preview the program content, and hear about best practices to get the most out of your program.
Week 1: Defining The Product/Market Fit Narrative
Define your product/market fit narrative with the six key dimensions of your product strategy as your first step to finding product/market fit.
Week 2: Validating Riskiest Hypotheses
Apply both broad and targeted validation techniques to identify, prioritize, and validate the riskiest elements of your product strategy.
Week 3: Measuring Product/Market Fit
Determine the right metrics to assess whether you’ve achieved product/market fit in order to avoid premature scaling - one of the top reasons new products fail.
Week 4: Growing Users
Set initial traction goals and discover the most commonly used channels for achieving these goals. Get on the right path to finding a source of sustainable growth.
Live Case Studies Each Week
Each week, you will go deeper by attending a live online session via Zoom where we will walk through a real-life scenario applying the concepts you learned.
Hear how industry leaders from companies like Tripadvisor, Slack, Patreon, and more have addressed similar challenges.
Former Reforge guests include:
Nick Allardice CPO at change.org
Adam Fishman CPO at Imperfect Foods Jiaona Zhang VP Product at Webflow Selina Tobaccowala CDO at Openfit Justin Bauer EVP Product at Amplitude Ely Lerner VP Product at Chime Kelly Mayes Sr Dir Product at Roblox Mindy Zhang Dir Product at Oscar Bela Stepanova VP of Product at Iterable
Connect With Peers Solving Similar Problems
Every week there will be optional opportunities to connect with peers in the cohort solving similar problems to you. Join a small group to discuss applying the concepts, attend/host a community deep-dive session on a special topic, or discuss questions within the forum and Slack.
Apply the Concepts
Translate the frameworks to your company with active, hands-on exercises, worksheets, and weekly micro-projects. Expect to spend about 2 hours a week on active learning.
A plan for Action
Build a plan that you can take back to your company. Start small, achieve results, and amplify your impact.
Become A Member To Join Finding Product/Market Fit
To join this program you need to be a Reforge Member. To participate in our upcoming cohort apply today.
Membership includes participation in a cohort-based program and ongoing access to content from all programs, deep-dive sessions, and a community of vetted peers to help you execute what you learn.
Who this program is for.
Finding Product/Market Fit is for product builders working on new product innovation across early-stage startups and established organizations. Product builders include product managers, engineers, marketers, and designers on product teams
✓ Product builders launching new products
✓ Includes not only product managers, but also the engineers, marketers, and designers on the core new product team.
✗ PMs working on developing new features or redesigning existing features rather than launching new products
In addition to participating in Finding Product/Market Fit, get access to everything you need to execute…
Your growth doesn’t stop with the cohort, it just begins. When you join as a Reforge Member, in addition to participating in Product Strategy, you will get on-demand access to everything you need to execute.
Access All Program Content
Your career doesn’t follow the schedule of a course. Access content across all programs when you need it:
Cross-Functional Growth Programs
Growth Series, Advanced Growth Strategy, Retention + Engagement, Monetization + Pricing, Experimentation + Testing
Product Management Programs
Product Management Foundations, Mastering Product Management, Product Leadership, Scaling Product Delivery, User Insights For Product Decisions, Data for Product Managers
Marketing & Engineering Programs
Marketing Strategy, Growth Marketing, Engineering Management, Technical Strategy, Brand Marketing, Marketing Leadership
Step-by-Step Projects
Go from learning to execution with step-by-step projects to guide implementation.
Content releases, events, and updates
New projects, cases, and examples across topics in Product, Growth, and Marketing
Deep dive sessions
Throughout the year, Reforge partners host live sessions to examine critical topics and coach community members through their most difficult issues
"Reforge was the most valuable educational experience of my life. It’s like a mini MBA that I’ll use for the rest of my career."
Brandon Smith, Product Manager, Kiva
Reforge 2019
"You learn so much useful and applicable information at Reforge. I can definitely see myself referring back to lessons when I need to tackle growth projects at work. I would recommend any of my friends or colleagues to take a Reforge program if they want to deepen and broaden their knowledge of growth. "
Adrienne Liu, Product Manager, Spotify
Reforge 2020