Data for Product Managers

Unlock your full potential as a product manager by learning to drive impact for the metrics that matter most for your product.

 

Building a repeatable, data-informed system relies on having the right tools and strategies at your disposal. This program is suited to early-career product managers with access to data who are seeking tools and tactics to be more data-enabled in their strategy. From conducting analysis to communicating your insights effectively, you’ll learn how to drive compounding wins of your resources, without sacrificing efficiency.

 

To join Data for Product Managers you need to be a Reforge Member.

Built By Top Executives

 
 

Shaun Clowes

Chief Product Officer at MuleSoft, formerly Metromile & Atlassian

Shaun is the Chief Product Officer at MuleSoft, and previously was CPO at Metromile and Head of Growth at Atlassian. At Atlassian, he built one of the industry's first B2B growth teams from nothing to a department over 50 people strong. Additionally, he has advised many different startups including Pipefy and Sprout Social.

 

Crystal Widjaja

CPO at kumu, formerly Gojek

Crystal is the CPO at kumu, a social participatory live streaming platform, and Co-founder of Generation Girl, a nonprofit for women in STEM. She was previously the SVP of Growth and Data at Gojek, the largest on-demand marketplace in Southeast Asia, where she helped accelerate growth over 1000x to tens of millions of transactions per day

What you get as a Reforge Member

Reforge membership combines cohort-based programs with a year-round experience to help you learn, execute, and scale yourself and your company. Participation in Data for Product Managers and access to the content and community of all programs is included.

On-Demand

  • Access content from all programs

  • Step-by-step projects to help you execute

  • Content releases, events, and updates

  • Connect with peers solving similar problems

Cohort Based Programs

  • 4 or 6 weeks, part-time, virtual, and intense

  • Built and led by executives

  • Application focused

  • Live case studies with a cohort of peers

Data for Product Managers Program Format

 

Explore Strategies & Curated Use Cases

Each week you will go through 2 to 3 hours of self-paced material covering actionable frameworks and proven systems for B2B & B2C companies that were created by leading executives. The topics this program covers are:

Week 1: Altitude Maps

Discover how to build an Altitude Map of your product area. Learn how to use data effectively and identify the right metrics to drive impact.

Week 2: Instrumentation and Generating Data Insights

Learn how to create an event tracking dictionary. Examine the iterative process required to generate data insights.

Week 3: Key Analytical tools

Deepen your understanding of segmentation, relative impact and correlation analysis, and analysis in practice.

Week 4: Communicating Persuasively And Leveraging Data

Data is essential to decision-making. Learn how to build credibility in your organization by communicating persuasively with data.

 

Connect With Peers Solving Similar Problems

Every week there will be optional opportunities to connect with peers in the cohort solving similar problems to you. Join a small group to discuss applying the concepts, attend/host a community deep-dive session on a special topic, or discuss questions within the forum and Slack.

 

Apply the Concepts

Translate the frameworks to your company with active, hands-on exercises, worksheets, and weekly micro-projects. Expect to spend about 2 hours a week on active learning.

A plan for Action

Build a plan that you can take back to your company. Start small, achieve results, and amplify your impact.

 

Become A Member To Join Data for Product Managers

To join this program you need to be a Reforge Member. To participate in our upcoming cohort apply today.

Membership includes participation in a cohort-based program and ongoing access to content from all programs, deep-dive sessions, and a community of vetted peers to help you execute what you learn.

 

Who this program is for.

This program was built for:
Product managers at a post-product/market fit company who are looking to be more strategic about the use of data in their decision-making.

 
 

✓ Product Managers

✓ Able to Access Data

✓ Focus on Digital Products

✓ Post-Product/Market Fit Company

 

In addition to participating in Data for Product Managers, get access to everything you need to execute…

 

Your growth doesn’t stop with the cohort, it just begins. When you join as a Reforge Member, in addition to participating in Data for Product Managers you will get on-demand access to everything you need to execute. Reforge's all-in-one membership includes:

Step-by-Step Projects

Go from learning to execution with step-by-step projects to guide implementation.

Content releases, events, and updates

New projects, cases, and examples across topics in Product, Growth, and Marketing

Deep dive sessions

Throughout the year, Reforge partners host live sessions to examine critical topics and coach community members through their most difficult issues

 
 
 

"Reforge was the most valuable educational experience of my life. It’s like a mini MBA that I’ll use for the rest of my career."

Brandon Smith, Product Manager, Kiva
Reforge 2019

 
 
 

"You learn so much useful and applicable information at Reforge. I can definitely see myself referring back to lessons when I need to tackle growth projects at work. I would recommend any of my friends or colleagues to take a Reforge program if they want to deepen and broaden their knowledge of growth. "

Adrienne Liu, Product Manager, Spotify
Reforge 2020

 
 

Questions about membership?

 
 
 

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