Andrew Chen

gp at a16z, Formerly uber

Andrew Chen is a general partner at Andreessen Horowitz, investing in early stage consumer startups — focused on the themes of marketplaces, micro-entrepreneurship, games/entertainment, and next-gen social products. He is on the boards of Clubhouse, Substack, Z League, Sleeper, Snackpass, All Day Kitchens, Sandbox VR, Reforge, Maven, and others. He is the best-selling author of The Cold Start Problem, published by Harper Collins, and writes about user growth, metrics, and network effects at andrewchen.com. His work has been cited by Wired, Financial Times, WSJ, and New York Times. He holds a B.S. in Applied Mathematics from the University of Washington, where he graduated at the age of 19.

Deep Learning Guided By A Leading Executive

Each week you will go through 2 to 3 hours of self-paced material covering actionable frameworks and proven systems for B2B & B2C companies that were created by leading executives. The topics this program covers are:

week 1: Retention & Engagement

Retention is the foundation of growth. We’ll define your use cases and retention metric, analyze your retention, and scope habit-building strategies.

WeeK 2: Acquisition

Once you build a firm foundation, you need a compounding growth strategy. We’ll cover the different types of Growth Loops, understand which ones work for your product, and build an acquisition strategy.

Week 3: Monetization

The third pillar of growth is your monetization strategy. We’ll identify how your monetization strategy is enabling or disabling your growth, how to analyze it, and identify improvements you can make.

Week 4: Growth Models

We’ll bring the first few weeks together in a qualitative and quantitative growth model to answer the most important question for your team - How does our product grow? We’ll use that model to identify opportunities, prioritize efforts, and set goals.

Week 5: User Psychology

Once you understand how your product grows, you need to understand your customers’ hidden motivations and behavioral triggers that drive their actions. We’ll identify the different emotions, motivations, and friction in a structured and analytical framework.

Week 6: Experiments

Growth is about finding the truth of how our product grows and what drives our user’s behaviors. Experiments are your tool to uncover that truth. You will take ideas from previous weeks and structure them into well-formed experiments to implement and execute.

Live Case Studies Each Week

Each week, you will go deeper by attending a live online session via Zoom we will walk through a real-life scenario applying the concepts you learned.

Connect With Peers Solving Similar Problems

Every week there will be optional opportunities to connect with peers in the cohort solving similar problems to you. Join a small group to discuss applying the concepts, attend/host a community deep-dive session on a special topic, or discuss questions within the forum and Slack.

Apply the Concepts

Translate the frameworks to your company with active, hands-on exercises, worksheets, and weekly micro-projects. Expect to spend about 2 hours a week on application.

Who this program is for.

Product managers, marketers, designers, engineers, data analysts, and more that are new to growth and meet the criteria below:

✓ 3+ Years of Professional Experience

✓ Growth Related Role

✓ Strong Initiative

✗ Entry Level

✗ Career Switching

✗ CEO or Founder