Growth Marketing

Build and evolve a growth marketing strategy across a diverse portfolio of channels and strategies to drive meaningful outcomes in your growth model.

 

Many growth marketers begin their careers in roles with a narrower scope, encompassing just a few of the components that make up growth marketing. For example, some start out by owning just one channel like email, leading cross-channel paid strategy, or focused on one objective like acquisition. Yet, driving the most impact out of your growth model requires the ability to leverage a diverse portfolio of channels, campaigns, strategies, and tactics. Learn how to stand up and develop a growth marketing strategy to achieve next-level outcomes for your business.

If you took Marketing Strategy between Fall 2022 and Fall 2021, we recommend that you enroll in a different program because the program content will be too similar to what you completed already.

 

To join Growth Marketing you need to be a Reforge Member.

Built By Top Executives

 
 

Mark Fiske

Operating Partner, Digital & Marketing Transformation at H.I.G. Growth Partners, formerly vp marketing at credit karma

Mark is an Operating Partner at H.I.G. Capital, a Private Equity firm with over $49 Billion in assets under management. Previously, he served as VP of Marketing for Credit Karma, VP of Global Marketing for Ancestry, and Director of Marketing for the Gap family of brands. From startups to the Fortune 500, Mark has scaled marketing teams across acquisition, lifecycle, monetization, brand, and UX.

 

Brittany Bingham

vp marketing at guru, Formerly surveymonkey

Brittany is the VP of Marketing at Guru, a collaborative company wiki that ensures that the information you need to do your job is always at your fingertips. Previously, Brittany worked as VP of Marketing & Growth at RaiseMe, a social enterprise focused on expanding access to higher education and as Sr. Director of Growth Marketing at SurveyMonkey where she oversaw acquisition, conversion, engagement, and retention marketing. She advises, and is a regular speaker for Reforge events, industry conferences, and popular Growth podcasts.

What you get as a Reforge Member

Reforge membership combines cohort-based programs with a year-round experience to help you learn, execute, and scale yourself and your company. Participation in Growth Marketing and access to the content and community of all programs is included.

On-Demand

  • Access content from all programs

  • Step-by-step projects to help you execute

  • Content releases, events, and updates

  • Connect with peers solving similar problems

Cohort Based Programs

  • 4 or 6 weeks, part-time, virtual, and intense

  • Built and led by executives

  • Application focused

  • Live case studies with a cohort of peers

Growth Marketing Program Format

 

Explore Strategies & Curated Use Cases

Each week you will go through 2 to 3 hours of self-paced material covering actionable frameworks and proven systems for B2B & B2C companies that were created by leading executives. The topics this program covers are:

Week 1: Evaluate Channels

Learn frameworks to evaluate key growth marketing channels. We'll dive into channel attributes, emerging channels, and how to scale new channels.

Week 2: Prioritize and Invest

Where should you focus your efforts? We've assembled approaches to prioritize your marketing portfolio and build your investment strategy.

Week 3: Metrics and Measurement

Deepen your understanding of how to define the right metrics to optimize growth outcomes. We'll build a plan to measure performance of your marketing strategies.

Week 4: Strategy and Optimization

Build your lifecycle strategy and optimize your paid acquisition portfolio to drive outcomes more effectively in the growth model.

 

Connect With Peers Solving Similar Problems

Every week there will be optional opportunities to connect with peers in the cohort solving similar problems to you. Join a small group to discuss applying the concepts, attend/host a community deep-dive session on a special topic, or discuss questions within the forum and Slack.

 

Apply the Concepts

Translate the frameworks to your company with active, hands-on exercises, worksheets, and weekly micro-projects. Expect to spend about 2 hours a week on active learning.

A plan for Action

Build a plan that you can take back to your company. Start small, achieve results, and amplify your impact.

 

Become A Member To Join Growth Marketing

To join this program you need to be a Reforge Member. To participate in our upcoming cohort apply today.

Membership includes participation in a cohort-based program and ongoing access to content from all programs, deep-dive sessions, and a community of vetted peers to help you execute what you learn.

 

Who this program is for

This program was built for:
IC channel owners, managers and early career leaders looking to strengthen their growth marketing portfolio

 
 

✓ IC Channel Owners

✓ Managers

✓ Early Career Leaders

✓ Growth Marketing Leaders

✓ Brand and Product Marketers

✓ Growth Product Managers

✓ Post-Product/Market Fit Company

✓ Career-Switching

✓ Focus on Digital Products

 

In addition to participating in Growth Marketing, get access to everything you need to execute…

 

Your growth doesn’t stop with the cohort, it just begins. When you join as a Reforge Member, in addition to participating in Growth Marketing, you will get on-demand access to everything you need to execute. Reforge's all-in-one membership includes:

Step-by-Step Projects

Go from learning to execution with step-by-step projects to guide implementation.

Content releases, events, and updates

New projects, cases, and examples across topics in Product, Growth, and Marketing

Deep dive sessions

Throughout the year, Reforge partners host live sessions to examine critical topics and coach community members through their most difficult issues

 
 
 
 

"You learn so much useful and applicable information at Reforge. I can definitely see myself referring back to lessons when I need to tackle growth projects at work. I would recommend any of my friends or colleagues to take a Reforge program if they want to deepen and broaden their knowledge of growth. "

Adrienne Liu, Product Manager, Spotify
Reforge 2020

 
 

Questions about membership?

 
 
 

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