Product Management Foundations
Build a foundational understanding of the product manager role, and learn the tools required to succeed as a product manager.
What separates good PMs from great PMs is a solid foundation to build on. This program sets you up for a high-growth trajectory as a PM by teaching you how to become an independent operator. It introduces you to valuable tools and processes needed to own products end-to-end, and get proactive buy-in from peers and leaders.
To join Product Management Foundations you need to be a Reforge Member.
Built By Top Executives
Jiaona Zhang
VP of Product AT Webflow, Formerly WeWork, Airbnb, and Dropbox
Jiaona is currently the VP of Product at Webflow, but before that she was in product leadership positions at WeWork and Airbnb. She’s built zero-to-one products that have generated hundreds of millions in revenue.
Anand Subramani
SVP, Product at Path, Formerly Pilot and Gusto, Stanford Professor for Product Management
Anand is the SVP of Product at Path and has been teaching Product Management at Stanford University for 5 years. Prior to Path, Anand was the VP of Product at Pilot and held product leadership roles at Gusto, Dropbox, and Zynga. He is also an investor/advisor in around ~50 startups.
What you get as a Reforge Member
Reforge membership combines cohort-based programs with a year-round experience to help you learn, execute, and scale. Participation in Product Management Foundations and access to the content and community of all programs are included.
On-Demand
Access content from all programs
Step-by-step projects to help you execute
Content releases, events, and updates
Connect with peers solving similar problems
Cohort Based Programs
4 or 6 weeks, part-time, virtual, and intense
Built and led by executives
Application focused
Live case studies with a cohort of peers
Product Management Foundations Program Format
Deep Learning Guided By A Leading Executive
Each week you will go through 2 to 3 hours of self-paced material covering actionable frameworks and proven systems for B2B & B2C companies that were created by leading executives. The topics this program covers are:
WEEK 1: IDENTIFYING OPPORTUNITIES THAT CREATE VALUE
You will learn the three parts of a great product opportunity - strategic fit, customer value, and business impact, and walk through tools to identify and validate them.
WEEK 2: DESIGNING FEATURES
You will learn how to define constraints for your feature/solution based on a validated opportunity, collaborate with design to brainstorm on possible solutions, and leverage user research to arrive at a high-fidelity prototype of what you're going to build, as well as how to run a design review to ensure alignment before development.
WEEK 3: DEVELOP PRODUCT FEATURES
You will learn how to define milestones and sequence work to meet business/customer goals, while de-risking future work and learning from each development cycle. You'll also learn how to identify and partner with engineering, design, and other stakeholders through the development process.
WEEK 4: LAUNCHING & LEARNING
You will learn best practices for launches and how best to work with customer-facing teams to ensure your feature is marketed and adopted. You'll also get a comprehensive overview of the tools needed for effective launches, such as defining success metrics, how to analyze feature performance, and how to communicate learnings.
Live Case Studies Each Week
Each week, you will go deeper by attending a live online session via Zoom where we will walk through a real-life scenario applying the concepts you learned.
Hear how industry leaders from companies like Tripadvisor, Slack, Patreon, and more have addressed similar challenges.
Former Reforge guests include:
Nick Allardice CPO at change.org
Adam Fishman CPO at Imperfect Foods Jiaona Zhang VP Product at Webflow Selina Tobaccowala CDO at Openfit Justin Bauer EVP Product at Amplitude Ely Lerner VP Product at Chime Kelly Mayes Sr Dir Product at Roblox Mindy Zhang Dir Product at Oscar Bela Stepanova VP of Product at Iterable
Connect With Peers Solving Similar Problems
Every week there will be optional opportunities to connect with peers in the cohort solving similar problems to you. Join a small group to discuss applying the concepts, attend/host a community deep-dive session on a special topic, or discuss questions within the forum and Slack.
Apply the Concepts
Translate the frameworks to your company with active, hands-on exercises, worksheets, and weekly micro-projects. Expect to spend about 2 hours a week on active learning.
A plan for Action
Build a plan that you can take back to your company. Start small, achieve results, and amplify your impact.
Become A Member To Join Product Management Foundations
To join this program you need to be a Reforge Member. To participate in our upcoming cohort apply today.
Membership includes participation in a cohort-based program and ongoing access to content from all programs, deep-dive sessions, and a community of vetted peers to help you execute what you learn.
Who this program is for
APMs, early career PMs, or marketers/designers/engineers who are making a switch to Product Management. See criteria below:
✓ Less than 3 years of experience
✓ Marketers/designers/engineers who are making a switch to Product
✓ Strong Initiative
✗ Seasoned PM
✗ PM Leaders
✗ CEO or Founder
In addition to participating in Product Management Foundations, get access to everything you need to execute…
Your growth doesn’t stop with the cohort, it just begins. When you join as a Reforge Member, in addition to participating in Product Management Foundations, you will get on-demand access to everything you need to execute.
Access All Program Content
Your career doesn’t follow the schedule of a course. Access content across all programs when you need it:
Cross-Functional Growth Programs
Growth Series, Advanced Growth Strategy, Retention + Engagement, Monetization + Pricing, Experimentation + Testing
Product Management Programs
Mastering Product Management, Product Strategy, Product Leadership, Scaling Product Delivery, User Insights For Product Decisions, Data for Product Managers, Finding Product/Market Fit
Marketing & Engineering Programs
Marketing Strategy, Growth Marketing, Engineering Management, Technical Strategy, Brand Marketing, Marketing Leadership
Step-by-Step Projects
Go from learning to execution with step-by-step projects to guide implementation.
Content releases, events, and updates
New projects, cases, and examples across topics in Product, Growth, and Marketing
Deep dive sessions
Throughout the year, Reforge partners host live sessions to examine critical topics and coach community members through their most difficult issues
"Reforge was the most valuable educational experience of my life. It’s like a mini MBA that I’ll use for the rest of my career."
Brandon Smith, Product Manager, Kiva
Reforge 2019
"You learn so much useful and applicable information at Reforge. I can definitely see myself referring back to lessons when I need to tackle growth projects at work. I would recommend any of my friends or colleagues to take a Reforge program if they want to deepen and broaden their knowledge of growth. "
Adrienne Liu, Product Manager, Spotify
Reforge 2020