Advanced Growth Strategy
A step-by-step system to create, analyze, and communicate a compounding growth strategy.
Advanced Growth Strategy teaches step-by-step how to create a system of compounding growth loops. You'll break down your company’s current growth loops, identify their constraints, and select methods to unlock new growth. This program is recommended for emerging leaders on a Lead, Director or VP career track.
To join the Advanced Growth Strategy you need to be a Reforge Member.
Built By Top Executives
Casey Winters
CPO at eventbrite, Formerly Pinterest, grubhub
Casey is the Chief Product Officer at Eventbrite, former Growth Advisor in Residence at Greylock Partners, Growth Lead at Pinterest, and first marketer at Grubhub. He has advised companies like Canva, Faire, Airbnb, Thumbtack, reddit, Hipcamp, Tinder and Pocket on scaling, growth, and product.
Kevin Kwok
Formerly Greylock partners
Kevin was formerly an investor at Greylock Partners, where he focused on marketplaces, productivity & collaboration, and crypto. He writes at https://kwokchain.com/
What you get as a Reforge Member
Reforge membership combines cohort-based programs with a year-round experience to help you learn, execute, and scale yourself and your company. Participation in Advanced Growth Strategy and access to the content and community of all programs is included.
On-Demand
Access content from all programs
Step-by-step projects to help you execute
Content releases, events, and updates
Connect with peers solving similar problems
Cohort Based Programs
4 or 6-weeks, part-time, virtual, and intense
Built and led by executives
Application focused
Live case studies with a cohort of peers
Advanced Growth Strategy Program Format
Deep Learning Guided By A Leading Executive
Each week you will receive 2 to 3 hours of self-paced video and text material covering actionable frameworks and proven systems for B2B & B2C companies. The topics this course covers are:
Week 1: Understanding Different Types Of Growth Loops
You will learn the 20+ different types of growth loops, their variations, key execution factors, and how to identify them for all different types of products through modern examples and cases.
Week 2: Building Your GROWTH MODEL
You will answer the question - How does our product grow? - by building a detailed qualitative growth model that pieces together your current and future growth loops.
Week 3: IDENTIFYING growth CONSTRAINTS
Once you have a qualitative growth model, you will identify the point in the model that is constraining growth. You will build a quantitative growth model and use it to analyze your different growth loops, scenarios, and goals.
week 4: IMPROVING Your GROWTH LOOPS
Learn methods to diagnose problems early at various steps in your loop and unlock the most common constraints. Explore the step-by-step processes used by elite growth leaders to optimize the different levers of growth loops via loop expansion and loop sequencing.
Week 5: IMPLEMENTING YOUR GROWTH STRATEGY
Step out of your silo and connect your growth strategy to the larger scope of the business. Learn the best tactics for setting expectations and aligning stakeholders. Gain insights from top leaders on how to build presentations and future qualitative models.
Week 6: evolving your growth strategy
As your customer base and business changes, your strategy will need adjusting. But how do you know when to make the change? Learn systems and best practices for evaluating change and identifying constraints, leverage points, and ceilings to your growth.
Live Case Studies Each Week
Each week, you will go deeper by attending a live online session via Zoom where we will walk through a real-life scenario applying the concepts you learned.
Featured Guests
Hear how industry leaders from companies like Lyft, Dropbox, Credit Karma, and more have addressed similar challenges.
A selection of guests we’ve had in the past:
Brittany Bingham, VP of Marketing at Guru
Archie Abrams Product Leader at Lyft
Nick Allardice CPO at change.org. Melissa Tan ex-VP Product Growth at Ro, Dropbox
Adam Fishman CPO at Imperfect Foods
Darius Contractor Head of Growth at Airtable
Alessandra Sales VP of Growth at ipsy
Ludo Antonov Head of Growth Engineering at Lyft Dun Wang CPO at Calm Crystal Widjaja ex-SVP Growth + BI at Gojek.
Nilan Peiris VP of Growth at Transferwise
Lauren Chan Lee Senior Director of Product Management at care.com
Matt Greenberg ex VP of Eng at Credit Karma
Connect With Peers Solving Similar Problems
Every week there will be optional opportunities to connect with peers in the cohort solving similar problems to you. Join a small group to discuss applying the concepts, attend/host a community deep-dive session on a special topic, or discuss questions within the forum and Slack.
Apply the Concepts
Translate the frameworks to your company with active, hands-on exercises, worksheets, and weekly micro-projects. Expect to spend about 2 hours a week on active learning.
A plan for Action
Build a plan that you can take back to your company. Start small, achieve results, and amplify your impact.
Become A Member To Join Advanced Growth Strategy
To join Advanced Growth Strategy you need to be a Reforge Member. To participate in our upcoming cohort apply today.
Membership includes participation in a cohort-based program and ongoing access to content from all programs, deep-dive sessions, and a community of vetted peers to help you execute what you learn.
Who this program is for.
Experienced growth leaders and teams building complex systems of compounding growth.
Minimum requirements include:
✓ 5+ Years of Professional Experience
✓ Growth Related Role
✓ Strong Initiative
✗ Entry Level
✗ Career Switching
✗ CEO or Founder
In addition to participating in Advanced Growth Strategy, get access to everything you need to execute…
Your growth doesn’t stop with the cohort, it just begins. When you join as a Reforge Member, in addition to participating in Advanced Growth Strategy, you will get on-demand access to everything you need to execute.
Access All Program Content
Your career doesn’t follow the schedule of a course. Access content across all programs when you need it:
Cross-Functional Growth Programs
Growth Series, Retention + Engagement, Monetization + Pricing, Experimentation + Testing
Product Management Programs
Product Management Foundations, Mastering Product Management, Product Strategy, Product Leadership, Scaling Product Delivery, User Insights For Product Decisions, Data for Product Managers, Finding Product/Market Fit
Marketing & Engineering Programs
Marketing Strategy, Growth Marketing, Engineering Management, Technical Strategy, Brand Marketing, Marketing Leadership
Step-by-Step Projects
Go from learning to execution with step-by-step projects to guide implementation.
Content releases, events, and updates
New projects, cases, and examples across topics in Product, Growth, and Marketing
Deep dive sessions
Throughout the year, Reforge partners host live sessions to examine critical topics and coach community members through their most difficult issues
"The Advanced Growth Strategy Program is as advertised, with material that reveals strategies from some of the world's best companies. The program is well-structured and easy to follow, with templates that enable you to immediately put what you've learned to work."
Niaz Ahmed, Product Manager, Google
Reforge 2019
"The program took growth strategy and made it tactile. I was immediately able to apply it to my frameworks and gained invaluable knowledge on prioritization, viability, and forecasting growth of my product"
Brian Sparker, Product Manager G2 Crowd
Reforge 2019