Reforge Partners are all top executives from the most successful companies. Each has pushed the frontier of knowledge for the tech industry and contributed original thinking to Reforge that you cannot find anywhere else. Today, they continue to scale their impact on the tech industry by mentoring the next generation of leaders through Reforge.

 
 

Guiding Your Journey and Answering Your Questions

In addition to contributing their hard-earned insights and proven strategies to designing our programs, Reforge Partners engage directly with the community. They support the next generation of leaders by hosting live events during our cohorts, answering questions in Reforge's private Discussions forum, and engaging our members in the Reforge Slack community. Experience is everything, and our partners aim to pass theirs on to the next generation of tech leaders.

A Path to Partnership

We believe that some of the greatest business insight is trapped within the minds of operators too busy to share their experience with the world. We are constantly seeking new Reforge Partners to contribute their unique insight and knowledge to our community. Does this sound like you or someone you know? If so, click below to get in touch.

 

Our Partners

 

Reforge Partners have deep expertise across B2B and B2C business models including SaaS, marketplace, consumer social, e-commerce, and more.

 
 

Executives In Residence (EIR)

Behzod is an Executive in Residence and Program Partner at Reforge, where he built and leads the User Insights for Product Decisions program. Outside of Reforge, he runs Yet Another Studio and is a partner at HmntyCntrd, working with organizations to develop intentional practices of learning and more human-centered leaders. Previously, Behzod led Research Operations at Slack and was a Senior UX Researcher at Meta.

Behzod Sirjani

User Insights for Product Decisions (Spring)

Formerly Slack, Meta

Ely is an EIR @ Reforge and an advisor for startups transitioning from traction to hypergrowth. Previously he was Head of Consumer Product at Chime, Head of Product at Eat24, and Product Leader/GM at Yelp.

Ely Lerner

Product Management Foundations

Formerly Chime, Yelp, Eat24

Hila is an Executive in Residence at Reforge and former Director of Growth at GitLab, where she helped establish the Product-led growth motion and contributed to the company's successful IPO. Previously, as VP Growth at Acorns, she built a full-funnel growth team and helped scale the user base from 1M to 5M. Hila is currently advising startups looking to unlock the power of product-led growth via strategy, data/experiments, and team.

Jeff is an Executive in Residence at Reforge and the former VP of Engineering at ezCater, where he led the engineering team that built the ezCater Marketplace & Relish. Previously, he built growth tools at HubSpot and he is currently advising engineering leaders and working on something new at Prefab.Cloud.

Hila Qu

Advanced Growth Strategy, Experimentation & Testing

Formerly GitLab, Acorns, Growthhackers.com

Jeff Dwyer

Engineering Management

Formerly ezCater, HubSpot

 

Jonathan is an Executive in Residence at Reforge and the Founder of Creator Cabins, a community of independent online creators. Previously, he was Director of Product at Instacart for the Shoppers and Marketplace teams.

Jonathan Hillis

Data for Product Managers

Formerly Instacart

Louis is an Executive in Residence at Reforge. He is the former VP of Engineering at VSCO, a photo/video app and social network, and held engineering leadership roles at Intercom and Trulia.

Louis Bennett

Scaling Product Delivery (Spring)

Formerly VSCO, Intercom, Trulia

Michael is an Executive in Residence at Reforge, and an advisor to B2B scaleups on product-led revenue growth. He was formerly VP of Product, Revenue at HubSpot where over nearly 10 years, Michael led several mission critical initiatives spanning product market fit expansion, business unit integration, product-led revenue growth, and go to market technology.

Michael Pici

Growth Series, Retention & Engagement

Formerly Hubspot

Patrick is an Executive in Residence at Reforge and was previously the Head of Consumer Marketing at Houzz. He also held leadership roles at Spotify, YikYak, and was one of the earlier marketing leaders at Netflix during its transition to original content. He is currently advising earlier staged B2C companies looking to profitably scale their marketing initiatives.

Patrick Moran

Growth Marketing, Experimentation & Testing

Formerly, Houzz, Spotify, YikYak, Netflix

 

Saleem is an Executive in Residence at Reforge. He is the former VP Product for NBC News, MSNBC, and other brands that together reach 120M+ users monthly. Previously, Saleem led Product at AMC Networks’ DTC startup, growing subscription video brands from proof of concept to over 1M paying subscribers. He also brings perspective from his experiences at Amazon, MTV, and the CIA.

Saleem Malkana

Product Leadership, Product Strategy

Formerly NBC, AMC, Amazon

Stephanie is an Executive in Residence at Reforge and the former VP of Customer Marketing at FanDuel, where she also held VP roles in Strategy & Operations and Engagement & Retention. In her 6 years at FanDuel, Stephanie helped grow the product to millions of users and become a category leader, working across acquisition, retention, and monetization levers. In addition to Reforge, she is a career and leadership coach and advises startups on marketing strategy, org & hiring.Stephanie is an Executive in Residence at Reforge and the former VP of Customer Marketing at FanDuel, where she also held VP roles in Strategy & Operations and Engagement & Retention. In her 6 years at FanDuel, Stephanie helped grow the product to millions of users and become a category leader, working across acquisition, retention, and monetization levers. In addition to Reforge, she is a career and leadership coach and advises startups on growth & marketing.

Stephanie Kwok

Marketing Strategy

Formerly FanDuel

Tom is an Executive in Residence at Reforge and was previously Opendoor’s Chief Product Officer. He oversaw the company’s product and design teams to launch new products, acquire companies, and led teams of over 150 Product Managers, Designers, Engineers, and Operators. Prior to Opendoor, he was Chief Product Officer at Coursera, where he helped to scale the company from $1 million to $100 million in revenue. He also led product teams at Netflix as VP of Product, where he helped to expand the company’s subscribership from 8 million U.S.-only users to over 40 million globally.

Tom Willerer

Mastering Product Management, Data for Product Managers

Formerly Opendoor, Coursera, Netflix

 

Program Creators

Anand is the SVP of Product at Path and has been teaching Product Management at Stanford University for 5 years. Prior to Path, Anand was the VP of Product at Pilot and held product leadership roles at Gusto, Dropbox, and Zynga. He is also an investor/advisor in around ~50 startups.

Anand Subramani

SVP, Product at Path

Product Management Foundations

Andrew Chen is a general partner at Andreessen Horowitz, investing in early stage consumer startups — focused on the themes of marketplaces, micro-entrepreneurship, games/entertainment, and next-gen social products. He is on the boards of Clubhouse, Substack, Z League, Sleeper, Snackpass, All Day Kitchens, Sandbox VR, Reforge, Maven, and others.

He is the best-selling author of The Cold Start Problem, published by Harper Collins, and writes about user growth, metrics, and network effects at andrewchen.com. His work has been cited by Wired, Financial Times, WSJ, and New York Times. He holds a B.S. in Applied Mathematics from the University of Washington, where he graduated at the age of 19.

Andrew Chen

General Partner at A16Z

Growth Series

Andy is an advisor, investor, and builder involved with various startups. He has spent 15 years focused on Growth and Product at Facebook, Twitter, Quora, and Wealthfront where he was head of Product and President. He has advised or invested in other great consumer startups along the way such as Robinhood, Webflow, Opendoor, Poshmark, Blue Bottle Coffee, Flipboard, and Forward.

Behzod is an Executive in Residence and Program Partner at Reforge, where he built and leads the User Insights for Product Decisions program. Outside of Reforge, he runs Yet Another Studio and is a partner at HmntyCntrd, working with organizations to develop intentional practices of learning and more human-centered leaders. Previously, Behzod led Research Operations at Slack and was a Senior UX Researcher at Meta.

Andy Johns

Advisor & Investor at Unusual Ventures

Scaling Product Delivery

Behzod Sirjani

EIR & Program Partner at Reforge

User Insights for Product Decision

 

Brian is the Founder and CEO of Reforge. Most recently, he was the VP Growth @ HubSpot. Prior to HubSpot he was an EIR @ Trinity Ventures and founder of Boundless Learning (acq by Valore) and Viximo (acq by Tapjoy). He advises companies including Blue Bottle Coffee, Gametime, Lumoid, GrabCAD, and Help Scout on growth and customer acquisition.

Brian Balfour

Founder / CEO at Reforge

Growth Series

Brittany is the VP of Marketing at Guru, a collaborative company wiki that ensures that the information you need to do your job is always at your fingertips. Previously, Brittany worked as VP of Marketing & Growth at RaiseMe, a social enterprise focused on expanding access to higher education and as Sr. Director of Growth Marketing at SurveyMonkey where she oversaw acquisition, conversion, engagement, and retention marketing. She advises, and is a regular speaker for Reforge events, industry conferences, and popular Growth podcasts.

Brittany Bingham

VP of Marketing at Guru

Growth Marketing

Bryan is the CEO at CommerceHub. Before CommerceHub he was the CEO of Skyscanner, where his role included leading and growing Skyscanner’s engineering team at an accelerated scale across ten global offices. Bryan has more than two decades of CTO and technology leadership experience, including successful tenures at Microsoft and Amazon Web Services where he led organizations at scale.

Bryan Dove

CEO at CommerceHub

Technical Strategy

Casey is the Chief Product Officer at Eventbrite, former Growth Advisor in Residence at Greylock Partners, Growth Lead at Pinterest, and first marketer at Grubhub. He has advised companies like Canva, Faire, Airbnb, Thumbtack, reddit, Hipcamp, Tinder, and Pocket on scaling, growth, and product.

Casey Winters

CPO at Eventbrite

Advanced Growth Series, Retention & Engagement, Product Strategy

 

Crystal is the CPO at kumu, a social participatory live streaming platform, and cofounder of Generation Girl, a nonprofit for women in STEM. She was previously the SVP of Growth and Data at Gojek, the largest on-demand marketplace in Southeast Asia, where she helped accelerate growth over 1000x to tens of millions of transactions per day.

Crystal Widjaja

CPO at kumu

Data for Product Managers

Dan is the Head of Strategy & Analytics at Faire and a Partner at Reforge. He previously founded Basis One, a growth strategy firm for marketplaces that was acquired by Faire in 2021. Prior to this, Dan led consumer growth at Thumbtack, was a private equity investor at TSG, and started his career at BCG, where he led pricing and growth strategy projects for companies like Starbucks and Disney.

Dan Hockenmaier

Head of Strategy and Analytics at Faire

Monetization & Pricing

Elena is Head of Growth at Amplitude. She is also a Growth Advisor to companies including Krisp, MongoDB, HP, and Maze. She is a Board Member and Former Interim Head of Growth at Netlify. She was formerly CMO at Miro, SVP for Product & Growth at Malwarebytes, and also an SVP of Growth at SurveyMonkey. She has a breadth of experience across freemium, self-serve, and free-trial subscription revenue models for both B2C and B2B companies.

Elena Verna

Head of Growth at Amplitude

Experimentation & Testing, Monetization & Pricing

Fareed is an executive leader at Reforge and was formerly a Director of Product at Slack, focused on growth in the freemium, self-service business. Previously, he led growth and product teams at Instacart, Zynga, and other startups. Fareed is one of Silicon Valley’s foremost experts on product-led growth in both consumer and bottoms-up SaaS companies, and he has a deep background building and leading experimentation teams.

Fareed Mosavat

Chief Development Officer at Reforge

Product Strategy

 
 

Harsh is currently at Wise where he sits as a board member and CTO. Prior to Wise, he was the Director of Product at PayPal, as well as a Director of Software Engineering at eBay. Harsh is also an angel investor and advises early-stage start-ups on product/market fit and scaling.

Harsh Sinha

CTO at Wise

Technical Strategy

Heidi is Director of Engineering at Grammarly, where she leads Grammarly Business. In her 25+ year career, she’s led several 1.0 initiatives with a focus on B2B and Platforms, including VP of Platform Engineering at Box, founder of WEST, co-founder and CTO of tEQuitable, and various engineering teams at Adobe. Heidi is a technical advisor for PaymentWorks and Raise For Good.

Heidi Williams

Head of Engineering, Grammarly Business

Engineering Management

Jiaona is currently the VP of Product at Webflow, but before that she was in product leadership positions at WeWork and Airbnb. She’s built zero-to-one products that have generated hundreds of millions in revenue.

Jiaona Zhang

VP Product at Webflow

Product Management Foundations

John is a global leader focused on growth, brand building, and operations. Most recently, he led global marketing at Coinbase, held prior tech leadership roles at Zapier and NerdWallet, with previous senior roles at Google, BCG, and in CPG (Conagra, General Mills, Unilever). He’s a Michigan BBA, Stanford MBA, and currently advises startups.

John Russ

Former Global Head of Marketing at Coinbase

Marketing Strategy

 

Kevin was formerly an investor at Greylock Partners, where he focused on marketplaces, productivity & collaboration, and crypto. He writes at https://kwokchain.com/

Kevin Kwok

Former Investor at Greylock

Advanced Growth Strategy

Mark is an Operating Partner at H.I.G. Capital, a Private Equity firm with over $49 Billion in assets under management. Previously, he served as VP of Marketing for Credit Karma, VP of Global Marketing for Ancestry, and Director of Marketing for the Gap family of brands. From startups to the Fortune 500, Mark has scaled marketing teams across acquisition, lifecycle, monetization, brand, and UX.

Mark Fiske

Operating Partner, Digital & Marketing Transformation at H.I.G. Growth Partners

Growth Marketing

Martina is the COO at brightwheel, the leading SaaS company for early education. Previously, Martina served as VP of Marketing for MasterClass, scaled category marketing and growth as a Senior Director at Eventbrite, held brand management roles at The Clorox Company and Williams-Sonoma Inc., and co-founded an e-commerce startup. As a marketing leader across B2C to B2B to marketplace, from startups to the Fortune 500, and from technology to CPG, Martina has led marketing across brand, product, and growth in multiple arenas.

Martina Tam

COO at brightwheel

Marketing Strategy

Matt is CTO at Reforge. He brings a unique cross-functional perspective on product, growth, and engineering after more than a decade leading engineering teams and shipping product in both B2B and B2C companies as VP of Engineering @ Credit Karma and CoSo Cloud.

Matt Greenberg

CTO at Reforge

Scaling Product Delivery

 

Nick is General Manager for Core Technologies at Twitter, overseeing a 2,000 person team. He also recently joined HubSpot, a publicly traded company specializing in CRM, as a member of the corporate board. Previously he was Chief Product and Engineering Officer at Looker (acquired by Google) and VP of Engineering at Reddit. He also spent 13 years at Microsoft, culminating in a role as General Manager of the Power BI product family where he rapidly transformed the company's business intelligence suite.

Nick Caldwell

GM of Core Tech at Twitter

Engineering Management

Patrick is Co-Founder & CEO of ProfitWell, the industry-standard software that helps companies like Atlassian, Autodesk, and Lyft with their monetization (through Price Intelligently) and retention strategies. ProfitWell also provides a turnkey solution that powers the subscription financial metrics for 14,000+ companies. Prior to ProfitWell, Patrick was an Economist at Google and the US Intelligence community.

Patrick Campbell

Co-Founder & CEO at ProfitWell

Monetization & Pricing

Ravi is the CEO of Scale Higher and an active angel/advisor in consumer tech companies. His focus includes social, gaming, travel, healthcare, and marketplaces. Previously, he was an EIR at Reforge, CPO @ Tinder, and a product leader @ Meta, Tripadvisor, and Xbox.

Ravi Mehta

Co-Founder & CEO at Scale Higher

Product Leadership

Sachin is the Founder & CEO of Notejoy. He was previously Head of Product for LinkedIn Sales Navigator, growing it from idea to $200M in sales in 1.5 years, and from 0 to 500 employees. He is also a seasoned Product teacher with 150+ published essays on product management and leadership.

Sachin Rekhi

Founder & CEO at Notejoy

Mastering Product Management

 

Shaun is the Chief Product Officer at MuleSoft, and previously was CPO at Metromile and Head of Growth at Atlassian. At Atlassian, he built one of the industry's first B2B growth teams from nothing to a department over 50 people strong. Additionally, he has advised many different startups including Pipefy and Sprout Social.

Shaun Clowes

Chief Product Officer at MuleSoft

Data for Product Management, Retention & Engagement