Product Strategy
Build, communicate, and execute a cohesive product strategy across feature, growth, scaling, and innovation product work.
What made you a great PM won't make you a great Product Leader. This program focuses on the transition from execution to strategy. You will learn and apply frameworks for building, communicating, and executing a detailed product strategy spanning feature, growth, innovation, and scaling product work.
To join Product Strategy you need to be a Reforge Member.
Built By Top Executives
Fareed Mosavat
Chief Development Officer at Reforge, Formerly Slack, Instacart, Runkeeper, Zynga
Fareed is an executive leader at Reforge and was formerly a Director of Product at Slack, focused on growth in the freemium, self-service business. Previously, he led growth and product teams at Instacart, Zynga, and other startups. Fareed is one of Silicon Valley’s foremost experts on product-led growth in both consumer and bottoms-up SaaS companies, and he has a deep background building and leading experimentation teams.
Casey Winters
cpo at eventbrite, Formerly Greylock Partners, Pinterest, Grubhub
Casey is the Chief Product Officer at Eventbrite, former Growth Advisor in Residence at Greylock Partners, Growth Lead at Pinterest, and first marketer at Grubhub. He has advised companies like Canva, Faire, Airbnb, Thumbtack, reddit, Hipcamp, Tinder and Pocket on scaling, growth, and product.
What you get as a Reforge Member
Reforge membership combines cohort-based programs with a year-round experience to help you learn, execute, and scale. Participation in Product Strategy and access to the content and community of all programs are included.
On-Demand
Access content from all programs
Step-by-step projects to help you execute
Content releases, events, and updates
Connect with peers solving similar problems
Cohort Based Programs
4 or 6 weeks, part-time, virtual, and intense
Built and led by executives
Application focused
Live case studies with a cohort of peers
Product Strategy Program Format
Deep Learning Guided By A Leading Executive
Each week you will go through 2 to 3 hours of self-paced material covering actionable frameworks and proven systems for B2B & B2C companies that were created by leading executives. The topics this program covers are:
Week 1: FEATURE STRATEGY
You will evaluate existing features based on feature adoption, retention, and satisfaction, and then map that to various improvement strategies. In addition, you will develop a plan for new features that achieve feature product fit.
Week 2: GROWTH STRATEGY
You will map out your Growth Strategy by building a qualitative growth model of your acquisition and habit loops. You will then learn how to improve the various levers of acquisition, retention, and monetization.
week 3: Product/market fit EXPANSION STRATEGY
Every product reaches a ceiling. You will learn the various types of product saturation, how to identify opportunities to expand the ceiling of your product/market fit, then evaluate which strategy is right given your product, market, shared capabilities, and more.
week 4: SCALING strategy + Build your product strategy
One of the most under-looked types of product work is scaling work. You will first learn how to evaluate the three types of scaling work: tech scaling, process scaling, and user scaling. You will then bring all four different types of product work (Feature, Growth, PMF Expansion, and Scaling) together in a Product Strategy that you can start to execute.
Live Case Studies Each Week
Each week, you will go deeper by attending a live online session via Zoom where we will walk through a real-life scenario applying the concepts you learned.
Hear how industry leaders from companies like Tripadvisor, Slack, Patreon, and more have addressed similar challenges.
Former Reforge guests include:
Nick Allardice CPO at change.org
Adam Fishman CPO at Imperfect Foods Jiaona Zhang VP Product at Webflow Selina Tobaccowala CDO at Openfit Justin Bauer EVP Product at Amplitude Ely Lerner VP Product at Chime Kelly Mayes Sr Dir Product at Roblox Mindy Zhang Dir Product at Oscar Bela Stepanova VP of Product at Iterable
Connect With Peers Solving Similar Problems
Every week there will be optional opportunities to connect with peers in the cohort solving similar problems to you. Join a small group to discuss applying the concepts, attend/host a community deep-dive session on a special topic, or discuss questions within the forum and Slack.
Apply the Concepts
Translate the frameworks to your company with active, hands-on exercises, worksheets, and weekly micro-projects. Expect to spend about 2 hours a week on active learning.
A plan for Action
Build a plan that you can take back to your company. Start small, achieve results, and amplify your impact.
Become A Member To Join Product Strategy
To join this program you need to be a Reforge Member. To participate in our upcoming cohort apply today.
Membership includes participation in a cohort-based program and ongoing access to content from all programs, deep-dive sessions, and a community of vetted peers to help you execute what you learn.
Who this program is for.
Senior, Group, Dir, or Heads of Product who also meet the criteria below:
✓ 5+ Years of Professional Experience
✓ Product Role
✓ Strong Initiative
✗ Entry Level
✗ Career Switching
✗ CEO or Founder
In addition to participating in Product Strategy, get access to everything you need to execute…
Your growth doesn’t stop with the cohort, it just begins. When you join as a Reforge Member, in addition to participating in Product Strategy, you will get on-demand access to everything you need to execute.
Access All Program Content
Your career doesn’t follow the schedule of a course. Access content across all programs when you need it:
Cross-Functional Growth Programs
Growth Series, Advanced Growth Strategy, Retention + Engagement, Monetization + Pricing, Experimentation + Testing
Product Management Programs
Product Management Foundations, Mastering Product Management, Product Leadership, Scaling Product Delivery, User Insights For Product Decisions, Data for Product Managers, Finding Product/Market Fit
Marketing & Engineering Programs
Marketing Strategy, Growth Marketing, Engineering Management, Technical Strategy, Brand Marketing, Marketing Leadership
Step-by-Step Projects
Go from learning to execution with step-by-step projects to guide implementation.
Content releases, events, and updates
New projects, cases, and examples across topics in Product, Growth, and Marketing
Deep dive sessions
Throughout the year, Reforge partners host live sessions to examine critical topics and coach community members through their most difficult issues
"Reforge was the most valuable educational experience of my life. It’s like a mini MBA that I’ll use for the rest of my career."
Brandon Smith, Product Manager, Kiva
Reforge 2019
"You learn so much useful and applicable information at Reforge. I can definitely see myself referring back to lessons when I need to tackle growth projects at work. I would recommend any of my friends or colleagues to take a Reforge program if they want to deepen and broaden their knowledge of growth. "
Adrienne Liu, Product Manager, Spotify
Reforge 2020