Brand Marketing

Uplevel your impact on the world of product and growth with the power of brand marketing.

 

When it comes to brand marketing, the tide is turning. The most successful tech companies recognize that brand marketing is not optional; it’s a lever capable of shaping business strategy. Yet, for most early career brand marketers, developing the necessary skills to succeed in this discipline remains an uphill battle. Learn the systems, tools, and frameworks to deliver impact through brand marketing in the world of product and growth.

 

To join Brand Marketing you need to be a Reforge Member.

Built By Top Executives

 

Josh Grau

Partner at Reforge and Faculty at Northwestern University, Medill School, Formerly at Yext, Wealthfront, Twitter, YouTube, ESPN

Josh Grau is a marketing leader with over 20 years of experience in both B2C and B2B. He most recently was the CMO of Yext, a leader in enterprise search, and before that held the same position at Wealthfront, a consumer finch brand that defined the roboadvisor category. He was one of the first 150 employees at Twitter, where he spent six years scaling the business around the world. He also held senior marketing roles at YouTube and ESPN, and started his professional career as an NCAA D1 volleyball coach.

 

Kira Klaas

Global Head of Campaigns at Notion, Formerly at Brex, Gusto, Kiva

Kira is the current Global Head of Campaigns at Notion. Having led brand marketing teams at Brex, Gusto, and Kiva, her work bridges marketing and design, in industries spanning technology, financial services, and ecommerce. To Kira, branding is what makes up for the difference between advertising and advocacy. With a sixth sense for corporate identity and culture, and a penchant for outside-the-box brand activations, she views the balance between deep audience empathy and blue-sky creativity as the key to brand success.

 

Patrick Moran

Executive in Residence at Reforge, Formerly at Houzz, Spotify, YikYak, Netflix

Patrick is an Executive in Residence at Reforge and was previously the Head of Consumer Marketing at Houzz. He also held leadership roles at Spotify, YikYak, and was one of the earlier marketing leaders at Netflix during its transition to original content. He is currently advising earlier staged B2C companies looking to profitably scale their marketing initiatives.

 

What you get as a Reforge Member

Reforge membership combines cohort-based programs with a year-round experience to help you learn, execute, and scale yourself and your company. Participation in Brand Marketing and access to the content and community of all programs is included.

On-Demand

  • Access content from all programs

  • Step-by-step projects to help you execute

  • Content releases, events, and updates

  • Connect with peers solving similar problems

Cohort Based Programs

  • 4 or 6 weeks, part-time, virtual, and intense

  • Built and led by executives

  • Application focused

  • Live case studies with a cohort of peers

Brand Marketing Program Format

 

Explore Strategies & Curated Use Cases

Each week you will go through 2 to 3 hours of self-paced material covering actionable frameworks and proven systems for B2B & B2C companies that were created by leading executives. The topics this program covers are:

Kickoff Week

On your kickoff call, you’ll meet your EIR, preview the program content, and hear about best practices to get the most out of your program.

Week 1: The Impact of Brand Distribution:

Learn how to select touchpoints, get buy-in for your brand initiatives, and evaluate the impact of brand initiatives to prove business growth.

Week 2: Brand Strategy:

Develop a brand strategy that will serve as a compass to guide all of your brand marketing efforts.

Week 3: Brand Identity and Governance

Bring your brand to life by codifying each component of your brand identity.

Week 4: Managing Brand Marketing

Examine key moments in the life of your brand and determine how to respond in each situation.

 

Connect With Peers Solving Similar Problems

Every week there will be optional opportunities to connect with peers in the cohort solving similar problems to you. Join a small group to discuss applying the concepts, attend/host a community deep-dive session on a special topic, or discuss questions within the forum and Slack.

 

Apply the Concepts

Translate the frameworks to your company with active, hands-on exercises, worksheets, and weekly micro-projects. Expect to spend about 2 hours a week on active learning.

A plan for Action

Build a plan that you can take back to your company. Start small, achieve results, and amplify your impact.

 

Become A Member To Join Brand Marketing

To join this program you need to be a Reforge Member. To participate in our upcoming cohort apply today.

Membership includes participation in a cohort-based program and ongoing access to content from all programs, deep-dive sessions, and a community of vetted peers to help you execute what you learn.

 

Who this program is for.

This program was built for:
Early career brand marketers looking to assemble their toolkit for advancing their brand marketing career in tech.

 
 

✓ Early career brand marketers

✓ B2B, B2C

✓ 1-3 years experience as brand marketers in tech

✗ Marketers at pre-product-market fit companies

 

In addition to participating in Brand Marketing, get access to everything you need to execute…

 

Your growth doesn’t stop with the cohort, it just begins. When you join as a Reforge Member, in addition to participating in Brand Marketing , you will get on-demand access to everything you need to execute. Reforge's all-in-one membership includes:

Step-by-Step Projects

Go from learning to execution with step-by-step projects to guide implementation.

Content releases, events, and updates

New projects, cases, and examples across topics in Product, Growth, and Marketing

Deep dive sessions

Throughout the year, Reforge partners host live sessions to examine critical topics and coach community members through their most difficult issues

 
 

Questions about membership?

 
 
 

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