Growth Programs
Growth Series
The most comprehensive overview available anywhere on how tech companies grow. You will learn the systems and frameworks that form the foundation of any successful career in growth. If you are newer to growth as an individual or as an organization, Growth Series will get you up to speed quickly and confidently.
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Retention + Engagement Deep Dive
Better retention improves monetization, lowers acquisition costs, increases LTV, and gives you a competitive edge. In this program, you will learn proven frameworks that you can use throughout your career to retain, activate, engage, and resurrect users.
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Experimentation + Testing Deep Dive
This program goes far beyond A/B tests. This program breaks down the system of how to identify strategic opportunities, create step function ideas, and test them in a high-velocity, high precision way.
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Monetization + Pricing Deep Dive
Those who drive revenue tend to lead companies. The Monetization + Pricing Deep Dive will introduce a system to evaluate and improve monetization and pricing at your organization.
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Advanced Growth Strategy
Advanced Growth Strategy teaches step-by-step how to create a system of compounding growth loops. You'll break down your company’s current growth loops, identify their constraints, and select methods to unlock new growth. This program is recommended for emerging leaders on a Lead, Director, or VP career track.
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Built and Led By Top Executives
Casey Winters
CPO at eventbrite, ex-Pinterest, grubhub
Casey is a Reforge Program Creator. He is a CPO at Eventbrite, former Growth Advisor in Residence at Greylock Partners, Growth Lead at Pinterest, and the first marketer at Grubhub. He advises companies including Tinder, Hipcamp, Reddit, Canva, Pocket, and others on scaling, growth, and product management.
Kevin Kwok
ex-Greylock partners
Kevin was formerly an investor at Greylock Partners, where he focused on marketplaces, productivity & collaboration, and crypto. He writes at https://kwokchain.com/
Elena Verna
Advisor, Board Member, Angel Investor
Elena is a Growth Advisor to companies including Krisp, MongoDB, HP, and Maze. She is a Board Member and Former Interim Head of Growth at Netlify. She was formerly CMO at Miro, SVP for Product & Growth at Malwarebytes, and also an SVP of Growth at SurveyMonkey. She has a breadth of experience across freemium, self-serve, and free-trial subscription revenue models for both B2C and B2B companies.
Brian Balfour
Ceo at Reforge, ex-VP Growth at HubSpot
Brian is the Founder and CEO of Reforge. Most recently, he was the VP of Growth @ HubSpot. Prior to HubSpot, he was an EIR @ Trinity Ventures and founder of Boundless Learning (acq by Valore) and Viximo (acq by Tapjoy). He advises companies including Blue Bottle Coffee, Gametime, Lumoid, GrabCAD, and Help Scout on growth and customer acquisition.
Andrew Chen
gp at a16z, ex-growth at uber
Andrew Chen is a general partner at Andreessen Horowitz, investing in early stage consumer startups — focused on the themes of marketplaces, micro-entrepreneurship, games/entertainment, and next-gen social products. He is on the boards of Clubhouse, Substack, Z League, Sleeper, Snackpass, All Day Kitchens, Sandbox VR, Reforge, Maven, and others. He is the best-selling author of The Cold Start Problem, published by Harper Collins, and writes about user growth, metrics, and network effects at andrewchen.com. His work has been cited by Wired, Financial Times, WSJ, and New York Times. He holds a B.S. in Applied Mathematics from the University of Washington, where he graduated at the age of 19.
Dan Hockenmaier
Head of Strategy and Analytics at Faire
Dan is the Head of Strategy & Analytics at Faire and a Partner at Reforge. He previously founded Basis One, a growth strategy firm for marketplaces that was acquired by Faire in 2021. Prior to this, Dan led consumer growth at Thumbtack, was a private equity investor at TSG, and started his career at BCG, where he led pricing and growth strategy projects for companies like Starbucks and Disney.
Patrick Campbell
ceo at profitwell
Patrick Campbell is Co-Founder & CEO of ProfitWell, the industry-standard software that helps companies like Atlassian, Autodesk, and Lyft with their monetization (through Price Intelligently) and retention strategies. ProfitWell also provides a turnkey solution that powers the subscription financial metrics for 14,000+ companies. Prior to ProfitWell, Patrick was an Economist at Google and the US Intelligence community.
Shaun Clowes
SVP Product mulesoft, ex-metromile, atlassian
Shaun is the SVP Product at MuleSoft, and previously CPO at Metromile and Head of Growth at Atlassian. At Atlassian, he built the growth team from scratch to 50 members strong. His approach to growth focuses on activation and retention with an emphasis on the methods, processes, and discipline necessary to grow through product features and engagement.
What you get as a Reforge Member
Reforge membership combines cohort-based programs with a year-round experience to help you learn, execute, and scale yourself and your company. Participation includes access to cohorts, content, and community for all programs.
On-Demand
Access content from all programs
Step-by-step projects to help you execute
Content releases, events, and updates
Connect with peers solving similar problems
Cohort Based Programs
4 or 6-weeks, part-time, virtual, and intense
Built and led by executives
Application focused
Live case studies with a cohort of peers
Connect With Peers Solving Similar Problems
Every week there will be optional opportunities to connect with peers in the cohort solving similar problems to you. Join a small group to discuss applying the concepts, attend/host a community deep-dive session on a special topic, or discuss questions within the forum and Slack.
Get access to everything you need to execute…
Your growth doesn’t stop with the cohort, it just begins. When you join as a Reforge Member, you will get on-demand access to everything you need to execute. Reforge's all-in-one membership includes:
Access All Program Content
Your career doesn’t follow the schedule of a course. Access content across all programs when you need it:
Cross-Functional Growth Programs
Growth Series, Advanced Growth Strategy, Retention + Engagement, Monetization + Pricing, Experimentation + Testing
Product Management Programs
Product Management Foundations, Mastering Product Management, Product Strategy, Product Leadership, Scaling Product Delivery, User Insights For Product Decisions, Data for Product Managers
Marketing & Engineering Programs
Marketing Strategy, Growth Marketing, Engineering Management, Technical Strategy
Step-by-Step Projects
Go from learning to execution with step-by-step projects to guide implementation.
Content releases, events, and updates
New projects, cases, and examples across topics in Product, Growth, and Marketing
Deep dive sessions
Throughout the year, Reforge partners host live sessions to examine critical topics and coach community members through their most difficult issues