Stay Tuned for More Career Development Content
Thanks for choosing to receive more career development content. In the coming weeks, you'll receive emails with more career development content.
In the meantime, check out Ada Chen Rekhi's blog post How I Went from Entry Level Sales to SVP Marketing at SurveyMonkey in 8 Years. You'll learn how she developed a process to turn herself from a shy recent college grad into an executive at a billion-dollar company in only eight years.
I’m frequently asked: “How should I prepare for Reforge?” Here are some foundational elements to help you.
Understand These Foundational Topics
For all Programs
For all programs you should be familiar with the following frameworks and concepts:
For the Growth Series
You should be familiar with the elements presented in this series from Jonathan Hsu at Social Capital:
For the Deep Dive on Retention + Engagement
You should understand the foundational elements we cover in these three blog posts:
For the Deep Dive on Growth Models
There are very few growth practitioners who know how to create functioning, useful growth models. So there's very little content about it.
Here's one of the best ones out there from Andy Johns (President @ Wealthfront, former Growth @ Facebook and Twitter):
Follow the Reforge Collective
There are a lot of self-proclaimed experts out there. We want to make sure you follow people with authentic experiences and insights, not celebrities or theorists.
We've vetted these growth leaders as being some of the world's leading growth experts. These are also people who are involved in Reforge programs.
Follow the writings and Twitter accounts of the Reforge Collective to stay up to date on the forefront of growth:
Josh Lu
Sr Dir Product Growth @ Zynga
Writing Twitter
JOANNA LORD
CMO @ ClassPass
Writing Twitter
GINA GOTTHILF
VP Growth & Marketing @ Duolingo
Twitter
ADAM FISHMAN
VP Growth & Marketing @ Patreon
Writing Twitter
MATT BARBY
Head of Global SEO @ HubSpot
Writing Twitter
STEVE DUPREE
Former VP Mrk @ SoFi/LogMeIn
Writing Twitter
MATT PLOTKE
Head of Growth @ Stripe
NAOMI PILOSOF IONITA
VP Growth @ Invoice2Go
Twitter
BRIAN ROTHENBERG
VP Growth @ Eventbrite
Writing Twitter
NICK SOMAN
DARIUS CONTRACTOR
Eng Manager, Growth @ Dropbox
Writing Twitter
MATT GREENBERG
Sr Dir Eng Growth @ CreditKarma
CASEY WINTERS
Formerly Growth @ Pinterest
Writing Twitter
ELENA VERNA
SVP Growth @ Malwarebytes
ADA CHEN REKHI
Former SVP Mrktg @ SurveyMonkey
Writing Twitter
KEN RUDIN
Head of Growth @ Google
NATE MOCH
VP Growth @ Zillow
Twitter
SIMON TISMINEZKY
VP Growth @ Ipsy
KIERAN FLANAGAN
VP Growth/Marketing @ HubSpot
Writing Twitter
BRITTANY BINGHAM
Sr Dir Growth Marketing @ SurveyMonkey
Writing Twitter
FAREED MOSAVAT
Growth @ Slack
Twitter
We'll update with links to more Reforge Collective members soon...