You’ve probably been there: The teams are shipping, but it’s unclear how much the work will actually impact your overall business metrics.
Product leaders must be able to create clear, opinionated strategies that grow their business today and set up for future growth tomorrow.
Unfortunately, many struggle with balancing their portfolio of different product bets and driving meaningful impact on the top-level business metrics. New product leaders tend to over-index on whatever type of product work they’re most familiar with, instead of approaching different types of work with the appropriate toolset. This leads to being held back by massive opportunity cost: working too much on initiatives with diminishing returns, and missing out on the step-function investments that change the trajectory of the company.
When faced with the challenge of creating a strategic portfolio, product leaders need a framework to ensure they’re spending the right amount of time and effort on the right priorities.