Growth Studies

How Personalization Drives Retention and Monetization for Stitch Fix

How Personalization Drives Retention and Monetization for Stitch Fix

Subscription e-commerce is a crowded space, with multiple companies competing in the fashion and clothing vertical alone. But, to a customer, what differentiates a subscription clothing box like Stitch Fix (or its dozen competitors), from Amazon Fashion, from Nordstrom?

This post looks at how Stitch Fix has used personalization to drive retention and monetization, paving the path to its upcoming IPO.

How Cloudflare Laddered Up from Self-Serve to Enterprise SaaS

How Cloudflare Laddered Up from Self-Serve to Enterprise SaaS

Although Cloudflare claims that over 10% of all HTTP traffic passes through its servers, it’s a company that relatively few people have heard about and even fewer truly understand.

This week, we’ll look at how Cloudflare has grown from a self-serve, low-cost developer product into a pre-IPO business that's become an integral part of the Internet in just 7 years.