We're thrilled to announce the dates for our Spring 2022 Cohort and the launch of 3 brand new programs. In addition to our 14 existing programs across Growth, Product, Marketing, and Engineering, next year we will introduce 3 new programs and 1 updated program inspired by input from our members. Applications for membership are now open, with enrollment beginning in early February.
Just a reminder: Our 4-6 week cohorts are intensive, part-time programs led by the real-world operators shaping leading tech companies. Each program offers up tangible frameworks to help you solve the actual challenges you face in your role today.
In addition to securing your spot in the Spring 2022 Cohort, Reforge membership grants you an all-access pass to our entire content library, invitations to exclusive events, and an unprecedented network of thought leaders and builders. You'll also receive weekly content releases that address today's biggest growth challenges, and more.
Don't wait. The Spring 2022 Cohort starts the week of March 21st. Apply now for a chance to secure your spot.
Announcing: 3 New Programs Across Product, Engineering, and Marketing
Data for Product Managers
This program was created by:
SVP Product at MuleSoft, formerly Metromile & Atlassian
CPO at kumu, formerly Gojek
We've had so much demand for this topic, so we're excited to finally bring this program to life for our members. This 4-week program is designed primarily for product managers at a post-product-market fit company who wish to be data-enabled and leverage their data to inform strategic decision-making.
In this program, you'll learn the tools and frameworks needed to become data-driven and create a repeatable system informed by data that delivers compounding product wins.
ENGINEERING MANAGEMENT
This program was created by:
General Manager for Core Technologies at Twitter, formerly Looker, Reddit & Microsoft
Director of Engineering at Grammarly, formerly Box, tEQuitable & Adobe
At Reforge, we know how vital engineering is to any successful growth model. As of last year, we committed to building a series of market-leading programs to support the many roles Engineers play at companies. After the strong response we received from our Technical Strategy and Scaling Product Delivery programs, we wanted to address the challenges unique to engineers stepping into leadership. This 4-week program is designed primarily for engineering managers, whether current, new, or prospective that wish to broaden and strengthen their management skillset.
In this program, you'll learn how to be an effective engineering leader who reliably delivers measurable business impact.
(Updated!) Marketing Strategy
This program was created by:
COO at brightwheel, formerly MasterClass & Eventbrite
Ex-Global Head of Marketing, Coinbase; Formerly Zapier, NerdWallet, BCG, General Mills, Unilever
Just over a year ago, we launched Marketing Strategy, which largely focused on the challenges marketers face as they go from owning one channel to a portfolio of many. While that has been very successful, we've seen lots of demand to broaden the program scope to cover the complex relationship between the triad of Marketing Strategy: Growth Marketing, Brand Marketing, and Product Marketing. To better serve our members, we've updated Marketing Strategy to address these unique challenges. This newly updated, 4-week program is built for Director and VP-level Marketers leading growth, brand, and/or product marketing teams across one or all domains.
In this program, you'll learn how your organization's brand, product marketing, and growth marketing strategy intersect to drive compounding growth. You'll also explore how to define and execute strategies in each of these domains. For those who completed this program in the past, we think you'll find plenty of value in these new updates and insights.
...And One More Bonus Program for Our Growth Marketers Out There!
Growth Marketing
This program was created by:
VP of Marketing at Guru, formerly RaiseMe & SurveyMonkey
Operating Partner H.I.G. Capital, formerly Credit Karma, Ancestry, & Gap
Our new Growth Marketing program is an evolution of our previous Marketing Strategy program that dives into channel ownership. Building on that program's foundation, Growth Marketing explores how best to navigate a challenging portfolio, determine your investment thesis, and measure channel success. You'll also discover today's best practices for creating a lifecycle strategy, executing paid optimizations, and defining critical growth metrics. This 4-week program is designed primarily for individual contributors who are channel owners and early-career leaders looking to strengthen their growth marketing portfolio.
In this program, you'll learn how to build and evolve a growth marketing strategy across a diverse portfolio of channels, strategies, and tactics to drive meaningful outcomes in your growth model.
This Spring, our members will unlock access to these 4 programs and the entire program library, including programs like our popular Growth Series, and more. If you're ready to take your career to the next level and learn valuable tools to drive meaningful impact at your company, we're here to help.