When it comes to building a career, who you learn from matters just as much as what you’re learning. For years some of the most relevant, applicable knowledge about building and growing companies has been locked inside the brains of frontier operators — until now.
In 2019, Reforge launched the Executive-in-Residence (EIR) program and invited those leaders to step away from their executive roles and have the chance to unpack the biggest lessons from their years of experience at fast-growing brands like Instagram, Slack, Instacart, Uber, Tinder, and Yelp. And Reforge members get access to it all through cohort-based programs, interactive events, and live discussions with the best in the industry.
As such, we’re excited to announce the new experts that will be joining us to lead our Spring 2022 Cohort of programs:
Agata Celmerowski, Former VP Marketing at Klaviyo, formerly Campaign Monitor, Carbonite
Saleem Malkana, Former VP Product NBC News Digital, formerly Amazon, AMC
Patrick Moran, Former Head of Consumer Marketing at Houzz, formerly Spotify, YikYak, Netflix
Michael Pici, Former VP Product, Revenue at HubSpot
As well as the trusted Reforge EIRs who will return to host live cohorts this spring:
Louis Bennett; Formerly VSCO, Intercom, Trulia
Jeff Dwyer, Former VP Engineering ezCater, founder PrefabCloud, formerly HubSpot
Adam Fishman, Former CPGO at Imperfect Foods, formerly Patreon, Lyft
Jonathan Hillis, Founder of Creator Cabins, formerly Instacart
Stephanie Kwok, Former VP Customer Marketing at FanDuel
Ely Lerner, Startup Advisor and former Head of Consumer Product at Chime, formerly Eat24, Yelp
Behzod Sirjani, Founder of Yet Another Studio and Partner at HmntyCntrd, formerly Slack, Meta
Erika Warren, Former VP of Product & Strategy at Wyzant, formerly Grubhub
Become a Reforge member today to learn from these leaders and access the entire Reforge content library. The Spring 2022 Cohort kicks off the week of March 21st. Apply now for a chance to secure your spot!
Reforge’s Spring 2022 Executives in Residence
Louis Bennett
Programs: Engineering Management (New for Spring!), Scaling Product Delivery
About: Louis is an Executive in Residence at Reforge. He is the former VP of Engineering at VSCO, a photo/video app and social network, and held engineering leadership roles at Intercom and Trulia.
Agata Celmerowski
Programs: Growth Marketing
About: Agata is an Executive in Residence at Reforge and a marketing advisor with nearly 20 years' experience at high-growth startups. Previously, she was the VP of Marketing for Klaviyo, where she helped scale the business 10x. She has also held leadership roles at Databox and Campaign Monitor, where she was involved in closing a $250m investment round.
Follow: LinkedIn
Jeff Dwyer
Programs: Engineering Management (New for Spring!), Technical Strategy
About: Jeff is an Executive in Residence at Reforge and the former VP of Engineering at ezCater, where he led the engineering team that built the ezCater Marketplace & Relish. Previously, he built growth tools at HubSpot and he is currently advising engineering leaders and working on something new at PrefabCloud.
Adam Fishman
Programs: Advanced Growth Strategy
About: Adam is an Executive in Residence at Reforge, and the former Chief Product and Growth Officer at Imperfect Foods. Prior to that he was VP Product and Growth at Patreon. He was an early employee at Zimride (which he helped pivot to Lyft) and he continued as their Head of Growth. He is an advisor to several consumer and B2B(2C) companies.
Jonathan Hillis
Programs: Data for Product Managers (New for Spring!)
About: Jonathan is an Executive in Residence at Reforge and the Founder of Creator Cabins, a community of independent online creators. Previously, he was Director of Product at Instacart for the Shoppers and Marketplace teams.
Stephanie Kwok
Programs: Marketing Strategy (New for Spring!), Monetization & Pricing
About: Stephanie is an Executive in Residence at Reforge and the former VP of Customer Marketing at FanDuel, where she also held VP roles in Strategy & Operations, as well as Engagement & Retention. In her 6 years at FanDuel, Stephanie helped grow the product to millions of users and become a category leader, working across acquisition, retention, and engagement levers. Stephanie started her marketing career at Madison Square Garden, and prior to that worked in management consulting.
Follow: LinkedIn
Ely Lerner
Programs: Product Management Foundations, Product Strategy
About: Ely is an Executive in Residence at Reforge and was previously Head of Consumer Product at Chime. He also held Product Leadership positions at Yelp, across the Consumer, SMB, and Marketplace domains, and was Head of Product for Eat24, a fast growing food delivery marketplace. In addition to Reforge, he's currently advising Consumer and Marketplace startups looking to cross the chasm from traction to hypergrowth.
Follow: LinkedIn
Saleem Malkana
Programs: Product Leadership, Product Strategy
About: Saleem is an Executive in Residence at Reforge. He is the former VP Product for NBC News, MSNBC, and other brands that together reach 120M+ users monthly. Previously, Saleem led Product at AMC Networks’ DTC startup, growing subscription video brands from proof of concept to over 1M paying subscribers. He also brings perspective from his experiences at Amazon, MTV, and the CIA.
Patrick Moran
Programs: Experimentation + Testing, Growth Marketing
About: Patrick is an Executive in Residence at Reforge and was previously the Head of Consumer Marketing at Houzz. He also held leadership roles at Spotify, YikYak, and was one of the earlier marketing leaders at Netflix during its transition to original content. He is currently advising earlier staged B2C companies looking to profitably scale their marketing initiatives.
Follow: LinkedIn
Michael Pici
Programs: Growth Series, Retention + Engagement
About: Michael is an Executive in Residence at Reforge, and an advisor to B2B scaleups on product-led revenue growth. He was formerly VP of Product, Revenue at HubSpot where over nearly 10 years, Michael led several mission critical initiatives spanning product market fit expansion, business unit integration, product-led revenue growth, and go to market technology.
Follow: LinkedIn
Behzod Sirjani
Programs: User Insights for Product Decisions
About: Behzod is an Executive in Residence and Program Partner at Reforge, where he built and leads the User Insights for Product Decisions program. Outside of Reforge, he runs Yet Another Studio and is a partner at HmntyCntrd, working with organizations to develop intentional practices of learning and more human-centered leaders. Previously, Behzod led Research Operations at Slack and was a Senior UX Researcher at Meta.
Erika Warren
Program: Mastering Product Management
About: Erika is an Executive in Residence at Reforge. She is the former VP of Product & Strategy at Wyzant, a tutoring marketplace that supports millions of students with their learning goals. Prior to Wyzant, she was a founding member of the Product team at Grubhub.
Follow: LinkedIn
Join Reforge
Membership includes participation in our cohort-based programs and ongoing access to content from all programs, weekly releases, deep-dive sessions, and a community of vetted peers to help you execute what you learn.