Currently, there's a lot of uncertainty around what's happening in the market. Customer behavior has changed so fast it's impossible to know what's next. As an operator, this makes it tough to make decisions, because there isn't a ton of data out there to guide our decision making.

To help, Reforge & Profitwell organized a free online event to discuss the current environment and lessons from previous downturns. We already collected a bunch of great questions from our community.

• Should we be cutting costs? If so, by how much?

• How did companies weather the storm in past recessions?

• Are the opportunities to accelerate and make lemonade out of lemons?

• What signs should we look for in order to make smart decisions with imperfect data?

This event was hosted by Brian Balfour (Founder/CEO @ Reforge) and Patrick Campbell (Co-Founder/CEO @ Profitwell.)

They walked through some market data the group had put together across a number of segments and industries to help you make better-informed decisions. The event is broken into 3 sessions and are viewable on-demand. Each session is unique with its own focus and guests. You can watch them all below.

B2C featuring Noah Freeman (CTO/Co-Founder @ Social Fulcrum), Mark Fiske (Former VP of Marketing @ Credit Karma), and Dan Hockenmaier (Growth Advisor, Basis One & ex-Growth @ Thumbtack)

B2B featuring Guillaume Cabane (Growth Advisor, G2 & ex-VP of Growth @ Segment & Drift) and Mark Roberge (Managing Director @ Stage 2 Capital)

Founder/CEO featuring Cyan Banister (Venture Partner @ Long Journey Ventures, ex-Partner @ Founders Fund, & early investor in Uber, Postmates, Niantic, and SpaceX), Russell Glass (CEO @ Ginger), and Elena Verna (EIR @ Reforge & ex-SVP of Product & Growth @ MalwareBytes)